The old mantra that it takes money to make money still remains true in the retail industry. Therefore, it is better to have more money than you need to start your business, rather than not enough money. When money starts flowing out of your checkbook like water, it becomes natural for some people to want to halt this flow. For example, some business owners may decide to stop advertising or to not order as much inventory, which may lead to lower sales and ultimately harm profits. Therefore, if you have already dedicated yourself and are taking the risk of owning a business, you will need to have the stamina to make sure that you are constantly making the correct choices for your business, even when you begin to feel nervous about spending.
A business is like any other living entity; it needs constant care and attention in order to make sure that it is continuously doing well.
PART I
STARTING YOUR BUSINESS AND SETTLING IN
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