Creating Business Plans (HBR 20-Minute Manager Series). Harvard Business Review

and their wants, needs, and demographics.

      • Management summary: An introduction to your team as well as a description of how they will work together to form an effective and successful unit.

      • Operations plan: The flow of the business’s daily activities and the strategies that will support them.

      • Marketing plan: Your detailed strategy for how you intend to sell your product or service.

      • Financial plan: A synopsis of the current status and future projections of the company’s financial performance.

      • Attachments and milestones: Additional documents that supply more detailed information about elements of the plan.

      Of course, not all business plans follow this model precisely. As you’ll see in the next chapter, your plan may combine some of these sections, add new ones, and eliminate others, based on your audience and its needs.

       Describing the Opportunity