Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work. Brenda Bence

are simple and easily analyzed. By the way, make sure the ambassador does not write down anyone’s name or note who said what; anonymity is key to this exercise! For this approach to work, all information must be kept confidential.

      Step 4. Once you receive the compiled list of words from all five to ten people, spend some time reviewing the list. What similarities or trends do you see? What adjectives are similar or different? When you see words repeated, you will know that they are part of your brand. When you see a variety of different words, it may indicate that you’re acting one way with certain people and another way with others. Beware: This inconsistency can lead to leadership personal brand confusion.

      Once you work through the entire Master the Brand Called YOU™ personal branding system, you will be well on your way to aligning the three points of your Leadership Personal Brand Triangle. No matter how successful you already are, you will then have the opportunity to distinguish yourself further in the workplace.

      Just as Starbucks can command a much higher price tag than a standard cup of coffee at a local cafe, so YOU™ can create a premium leadership personal brand that commands a bigger paycheck, better perks, and/or brings you greater recognition and satisfaction in your career.

      Think of it this way: Your leadership personal brand is what you stand for in the minds of others. Who is __________™? Insert your name in the blank, and let’s begin.