Meantime it is the plain duty of all who look seriously on the arts to do their best to save the world from what at the best will be a loss, the result of ignorance and unwisdom; to prevent, in fact, that most discouraging of all changes, the supplying the place of an extinct brutality by a new one; nay, even if those who really care for the arts are so weak and few that they can do nothing else, it may be their business to keep alive some tradition, some memory of the past, so that the new life when it comes may not waste itself more than enough in fashioning wholly new forms for its new spirit.
To what side then shall those turn for help, who really understand the gain of a great art in the world, and the loss of peace and good life that must follow from the lack of it? I think that they must begin by acknowledging that the ancient art, the art of unconscious intelligence, as one should call it, which began without a date, at least so long ago as those strange and masterly scratchings on mammoth-bones and the like found but the other day in the drift-- that this art of unconscious intelligence is all but dead; that what little of it is left lingers among half-civilised nations, and is growing coarser, feebler, less intelligent year by year; nay, it is mostly at the mercy of some commercial accident, such as the arrival of a few shiploads of European dye-stuffs or a few dozen orders from European merchants: this they must recognise, and must hope to see in time its place filled by a new art of conscious intelligence, the birth of wiser, simpler, freer ways of life than the world leads now, than the world has ever led.
I said, TO SEE this in time; I do not mean to say that our own eyes will look upon it: it may be so far off, as indeed it seems to some, that many would scarcely think it worth while thinking of: but there are some of us who cannot turn our faces to the wall, or sit deedless because our hope seems somewhat dim; and, indeed, I think that while the signs of the last decay of the old art with all the evils that must follow in its train are only too obvious about us, so on the other hand there are not wanting signs of the new dawn beyond that possible night of the arts, of which I have before spoken; this sign chiefly, that there are some few at least who are heartily discontented with things as they are, and crave for something better, or at least some promise of it--this best of signs: for I suppose that if some half-dozen men at any time earnestly set their hearts on something coming about which is not discordant with nature, it will come to pass one day or other; because it is not by accident that an idea comes into the heads of a few; rather they are pushed on, and forced to speak or act by something stirring in the heart of the world which would otherwise be left without expression.
By what means then shall those work who long for reform in the arts, and who shall they seek to kindle into eager desire for possession of beauty, and better still, for the development of the faculty that creates beauty?
People say to me often enough: If you want to make your art succeed and flourish, you must make it the fashion: a phrase which I confess annoys me; for they mean by it that I should spend one day over my work to two days in trying to convince rich, and supposed influential people, that they care very much for what they really do not care in the least, so that it may happen according to the proverb: Bell-wether took the leap, and we all went over. Well, such advisers are right if they are content with the thing lasting but a little while; say till you can make a little money--if you don't get pinched by the door shutting too quickly: otherwise they are wrong: the people they are thinking of have too many strings to their bow, and can turn their backs too easily on a thing that fails, for it to be safe work trusting to their whims: it is not their fault, they cannot help it, but they have no chance of spending time enough over the arts to know anything practical of them, and they must of necessity be in the hands of those who spend their time in pushing fashion this way and that for their own advantage.
Sirs, there is no help to be got out of these latter, or those who let themselves be led by them: the only real help for the decorative arts must come from those who work in them; nor must they be led, they must lead.
You whose hands make those things that should be works of art, you must be all artists, and good artists too, before the public at large can take real interest in such things; and when you have become so, I promise you that you shall lead the fashion; fashion shall follow your hands obediently enough.
That is the only way in which we can get a supply of intelligent popular art: a few artists of the kind so-called now, what can they do working in the teeth of difficulties thrown in their way by what is called Commerce, but which should be called greed of money? working helplessly among the crowd of those who are ridiculously called manufacturers, i.e. handicraftsmen, though the more part of them never did a stroke of hand-work in their lives, and are nothing better than capitalists and salesmen. What can these grains of sand do, I say, amidst the enormous mass of work turned out every year which professes in some way to be decorative art, but the decoration of which no one heeds except the salesmen who have to do with it, and are hard put to it to supply the cravings of the public for something new, not for something pretty?
The remedy, I repeat, is plain if it can be applied; the handicraftsman, left behind by the artist when the arts sundered, must come up with him, must work side by side with him: apart from the difference between a great master and a scholar, apart from the differences of the natural bent of men's minds, which would make one man an imitative, and another an architectural or decorative artist, there should be no difference between those employed on strictly ornamental work; and the body of artists dealing with this should quicken with their art all makers of things into artists also, in proportion to the necessities and uses of the things they would make.
I know what stupendous difficulties, social and economical, there are in the way of this; yet I think that they seem to be greater than they are: and of one thing I am sure, that no real living decorative art is possible if this is impossible.
It is not impossible, on the contrary it is certain to come about, if you are at heart desirous to quicken the arts; if the world will, for the sake of beauty and decency, sacrifice some of the things it is so busy over (many of which I think are not very worthy of its trouble), art will begin to grow again; as for those difficulties above mentioned, some of them I know will in any case melt away before the steady change of the relative conditions of men; the rest, reason and resolute attention to the laws of nature, which are also the laws of art, will dispose of little by little: once more, the way will not be far to seek, if the will be with us.
Yet, granted the will, and though the way lies ready to us, we must not be discouraged if the journey seem barren enough at first, nay, not even if things seem to grow worse for a while: for it is natural enough that the very evil which has forced on the beginning of reform should look uglier, while on the one hand life and wisdom are building up the new, and on the other folly and deadness are hugging the old to them.
In this, as in all other matters, lapse of time will be needed before things seem to straighten, and the courage and patience that does not despise small things lying ready to be done; and care and watchfulness, lest we begin to build the wall ere the footings are well in; and always through all things much humility that is not easily cast down by failure, that seeks to be taught, and is ready to learn.
For your teachers, they must be Nature and History: as for the first, that you must learn of it is so obvious that I need not dwell upon that now: hereafter, when I have to speak more of matters of detail, I may have to speak of the manner in which you must learn of Nature. As to the second, I do not think that any man but one of the highest genius, could do anything in these days without much study of ancient art, and even he would be much hindered if he lacked it. If you think that this contradicts what I said about the death of that ancient art, and the necessity I implied for an art that should be characteristic of the present day, I can only say that, in these times of plenteous knowledge and meagre performance, if we do not study the ancient work directly and learn to understand it, we shall find ourselves influenced by the feeble work all round us, and shall be copying the better work through the copyists and WITHOUT understanding it, which