The Trust Factor. Garrett M.D. Pierson

leverage their time and expertise to help you instead of or in addition to freelancers.

      For example, we currently have two graphic designers, two programmers and two customer service representatives that all work directly in our office. Although we still use freelancers on a regular basis, this core group of staff gives us certain freedoms and flexibilities that we currently need in our business.

      If you're just starting out, it's a good idea to rely more heavily on freelancing. Then, once you're established and growing, odds are that you'll find a mix between freelancing and in-house staff that work well for you.

      In closing, we hope you always remember that perception is reality. The way your website looks will make or break your business online. There are literally billions of web pages out there on the World Wide Web. Your content and your design must stand out above the rest for you to become the authority and the “Go To” place for consumers in your market.

      Also keep in mind that change is a good thing. We are constantly updating and improving our websites - sometimes on a monthly basis. This doesn’t mean that you have to change this often. But it does mean that you need to constantly be looking for ways to improve the perception you are portraying.

      On that note, may your ice cream be delicious and unique, and may your ice cream truck always look like a million bucks!