YOU CAN DO IT
A GUIDE FOR STARTING AND RUNNING
A SMALL BUSINESS
THOMAS L. GREENBAUM
Copyright ©2012 by Thomas L. Greenbaum
Permission is granted to copy or reprint portions for any noncommercial use.
All other rights reserved.
ISBN 978-0-9858550-1-7 (ePub)
ISBN 978-0-9858550-0-0 (printed)
Contents
CHAPTER ONE - Should You Be an Entrepreneur?
CHAPTER TWO - The Key Ingredient to Entrepreneurial Success - The Idea
CHAPTER THREE - The Business Plan
CHAPTER FOUR - Financing a New Business
CHAPTER FIVE - Legal Structure of Your Business
CHAPTER SIX - Legal Requirements When Organizing a Business
CHAPTER SEVEN - ORGANIZATIONAL STRUCTURE
CHAPTER EIGHT - Researching Your Business and Market
CHAPTER TEN - The Target Audience
CHAPTER ELEVEN - The Wheel of Small Business Marketing
CHAPTER TWELVE - Key Business Strategies
CHAPTER FOURTEEN - Brand Identification
CHAPTER FIFTEEN - The Elevator Speech
CHAPTER SEVENTEEN - Developing a Trifold Brochure
CHAPTER EIGHTEEN - Social Media
CHAPTER NINETEEN - Promotion for Small Business
CHAPTER TWENTY - Key Insights into More Effective Advertising
CHAPTER TWENTY-ONE - Networking
CHAPTER TWENTY-TWO - Public Relations
CHAPTER TWENTY-THREE - Brief Advertising & Promotion Legal Advice
CHAPTER TWENTY-FOUR - Financial Statements
CHAPTER TWENTY-FIVE - Managing Day-to-Day Financial Operations
CHAPTER TWENTY-SIX - The Website & URL
CHAPTER TWENTY-SEVEN - The Emerging New Media: QR Codes and Skype
CHAPTER TWENTY-EIGHT - Human Relations
CHAPTER TWENTY-NINE - Business Insurance
CHAPTER THIRTY - Summary - The Keys to Success in a Small Business
OTHER BOOKS BY THOMAS L. GREENBAUM
The Practical Handbook & Guide to Focus Group Research
The Handbook for Focus Group Research
The Handbook for Focus Group Research - Revised Edition
Moderating Focus Groups
The Consultant's Manual
What People Are Saying
This is a must read book for all of our counselors and clients. It's a gem!
E. Michael O'Malley
Chapter Chair
Fairfield County SCORE
Tom Greenbaum brings a wealth of business knowledge and strategic thinking to the process of starting and managing a small business, but what really makes him exceptional is his ability to translate his advice into practical, actionable steps that get great results.
Jean Haynes
Jean Haynes Consulting, LLC
Working with Tom Greenbaum has been a pleasure. He listens carefully, shows respect for his clients, and asks factual questions. His ability to ask about desired outcomes and possible obstacles provides his clients with direction. His list of resources is extensive.
Pat Duncan
Score Counselor
Fairfield County SCORE
Tom has been a great guide and leveler for me entering the small business entrepreneur arena, a wealth of valuable experience.
James Sheed
President
Kemp & Hewitt
I reached out to SCORE at a time when my business was in trouble short term as well as long term. Our industry had been contracting for years and the financial crisis was just another punch in the stomach to our business. Tom was assigned to me and from our first meeting was giving me fresh ideas as well as helping me with a more positive attitude toward the future. When we settled