“The spin,” of course, is a code word for the rhetorical or that which stands in opposition to the disinterested, timeless, and transcendent. “The spin” is precisely the realm of the spurious and the fraudulent, inhabited by charlatans who claim to speak truly but instead use language to seduce and manipulate audiences to take up perspectives that go against their better judgment. The spin implicates representational styles that abuse power when they act to turn heads away from “hard” facts or “reason’s harsh light.” Accordingly, we should attempt to escape the spin of seduction and seek access to reason and truth by invoking discourses of realism. We should engage in the practice of representation that endeavors to separate the spin from the truth by deploying a style that connotes a purposeful ordering and presentation of signifiers meant to reflect a prior reality. We might call this kind of engagement Mimesis 101.
From this perspective, the abstract goal of “bringing truth to presence” will be achieved when rhetors insure that the signifier acts as a substitute for the reality that is not visible or no longer literally present, such as an abstract ideal (justice) or a historical event (a prior occasion of speech). The act of re-presentation appears to be accomplished when language users reference an invisible and yet discernible structural order that presumably exists to insure that the representational form journeys to where it should—out of the spin zone and back to truth’s domain. To follow a (straight) path to the real and authentic, language users should endeavor to correlate the originary referent with the signifier that would re-present it by crafting a proper correspondence. The straightforward and honest speaker is the one who clearly charts clear correspondences and chooses words that do not impede the audience’s perception of what a signifier represents.
This version of discursive responsibility implicates not only how to use language but also how to receive it. Audiences are expected to “take a hard look” at the represented object to determine if the words being used are in alignment with the source material. Such discernment involves acts of recognition characterized as re-cognition—a cognitive act that involves taking a careful look at an object of representation to see if the essence of truth has appeared along with the signifiers that represent a given premise. Once speakers create a proper correspondence between words and referents, then the aesthetic and rhetorical dimensions of language use fall away, dislodged by the weight of what is indispensably valid.
Visual metaphors underwrite this conceptual model. By directing audiences to search for truth’s nugget and to decry its absence, this interpretive methodology also promotes a hierarchy of values wherein a representation’s form is regarded as subservient to content and therefore not as significant as the referent that precedes it. (See Panagia 7). Audiences are on call to look past the surface style, especially when it is deceptively seductive, so as to assess whether the rhetor has engaged the right procedures and endeavored to establish discernible resemblances between signs and referents. Credibility is ascribed to speakers who seem to follow governing procedures while those who do not may be deemed reckless and negligent. The value system encoded within this apparatus seems to neutrally authorize the dismissal of those who do not engage representational properties as they should.
Such was the logic organizing the campaign to unseat the President, whose speech acts were maligned because they gave no evidence of even attempting to conjoin words with referents. The GOP stance conveyed all of the suspicions of representation expressed by Plato as House and Senate members sounded an alarm about the dangers of figural excess that presumably will be eliminated when all emulate correct representational practices. Clinton’s apparent indifference to a governing representational order needed to be curtailed because its threat implicated more than his ways with words. The public’s apparent indifference to his crimes was read as emblematic of a national crisis involving a general disregard both for procedural fealty and for having simple faith in truth’s omnipresence.
“What has been happening, not just here in Washington, but all around the country is something far more disturbing than the trial of a President,” stated Sen. Frank Murkowski’s (R-Alaska) at that Senate closed-door session that would determine if the nation’s choice for president would be upended. “What we have been witnessing is a contest for the very moral soul of the United States of America—and that the great casualty so far of the national scandal is the notion of Truth. Truth has been shown to us as an elastic commodity.” In another context, Rep. Bob Inglis (R-SC) expressed the same concern. “There are some who seem to be saying that truth doesn’t matter.” When voting to impeach Clinton, Rep. Robert Aderholt (R-AL) described the issue as being not about “the relation that Bill Clinton had with Monica Lewinsky, but rather the credibility and the honor under oath that must exist within the institution of the presidency, and which has been squandered by the current occupant of this high office. There are absolute applicable standards by which we all must live. If we do not live up to those standards, we will no longer be that nation which stands as a beacon of hope for all the world.”5
It should be noted that a realist conception of representation is not party affiliated. The idea that modes of expression should deliver truth and reality in a straight way is one of those commonplaces that structure basic conceptions of language use in U.S. culture. Contemporary representations of political issues within media representations, for example, regularly draw upon the idea that there is a mode of speech that can be characterized as “straight” and because straight, effective and honorable. “Straight Talk Wins Votes in Wisconsin” ran a headline in U.S. News and World Reports three weeks before the 2012 presidential election between Barack Obama and Mitt Romney.6 On the other hand, it is also true that the GOP has crafted a party identity that is wedded to a preferred style of speech called “straight talk”—the kind that seems to be most invested in delivering “the hard facts” to audiences. “Sign up for Ron Paul’s Texas Straight Talk” declares the Congressman’s official website, which, in issuing this invitation, links Paul’s identity to his mode of delivery. Similar qualities are attributed to New Jersey Governor Chris Christie, who, according to CNN, was expected to deliver at the 2012 Republican Convention a “straight-talk speech that Republicans have come to expect from the straight-talking Christie.” “Laura Bush Delivers Feisty GOP Straight Talk” ran a 2008 People Magazine story favorable to the first lady at a time when her husband’s White House tenure was largely ridiculed.7
Presumably, unlike Clinton, the straight talker has nothing to hide. Emboldened by the courage of his convictions, he expresses ideas without pandering and without fearing the backlash that his perspective might generate. Clinton’s unwillingness to get his words straight not only refused to engage virtuous mimicry, many believed that he purposely twisted words in a resolute attempt to mislead citizens with statements that gave the appearance of being forthright while only pretending to do so. As put by William Kristol, editor of The Weekly Standard and panelist on ABC’s “This Week”:
Bill Clinton has acted for the past year on his deepest beliefs: that law is merely politics, that the truth is merely spin, that an oath is merely rhetoric, that justice is merely power. These doctrines are deeply corrosive of free government. They corrupt us and degrade our constitutional order in a profound way. This fundamental disdain for his presidential oath is Bill Clinton’s highest crime and misdemeanor. And the remedy for high crimes and misdemeanors is impeachment.8
According to Dallas Morning News commentator Richard Estrada, “Like Nixon, Clinton is his own worst enemy. He is an equal opportunity bully, smirking at political enemies and the victims of his personal whims. He may survive the latest threat to his political life, but his reputation will not survive his diminishment of his presidency, nor his hubris.”9
The idea that speakers should be punished for misrepresenting reality is not unique to the events of 1998. Here we can take a cue from Scott Durham who notes that historically, many cultures have devised narratives about ideal speakers and a corresponding injunction against those who claim