Magazine Reviews
Dealerships
Partnering with Plymouth
Promotional Campaigns
Racing Road Runners
Engines
Rear Axles
Brakes and Suspension
Exterior
Standard Equipment
Option Packages
Interior
Wheel Covers, Wheels and Tires
Trunk
Cosmetic and Structural Changes
Road Runner Club
Day 2 Mods
Bottoming Out
Rebirth
Road Runner Values
Survivor Cars and Original Owners
Race Cars
The Future
VIN Decoding
Broadcast Sheet
Fender Tag(s)
Vehicle Order Number Decoding
Window Sticker Decoding
Standard and Optional Equipment
Without question, books of this nature are impossible to author without significant contributions from those in the hobby.
Thanks go out to Lon Seigworth, Roy Diehl, Robert Fuller, Bill Lukonis, Barry Bagus, Lisa Jenrette, Ike Ricchio, Ron Hanzal, Ralph Barbagallo, Richard Miller, Mike Malone, Frank Dulles, Tom Duray, Grady Helseth, Rick Parker, Mark Weisseg, Brandon Beale, Geoff Stunkard, Dirk Schluter, Diego Rosenberg, Alan Earman, Glen Cook, Eric Douthitt, Robert Bernstein, Steven Logan, Craig King, Dave Smith, Wesley Areford, Bob Boudreau, David Gazaway Jr, Verne Frantz, Frank Badelson, Aleta Lazarich, Darlene Deschambeault, Robert Bray, Kathy Johnson Kramer, Scotty Lachenauer, Barbara Cherry, Mark Cherry, Joe Holtzclaw, David B Travel Adolphus, RK Motors Charlotte, Richard Blank, Charles Carpenter, Rick Parker, Johnny Martin, Tom West, and Heidi Jenkins.
Doug Hammer has been a vital source of information regarding special paint colors, VONs, and engine codes. His willingness to share his knowledge is very much appreciated.
Dan Pausch has offered his technical assistance on this book. At times his Inbox was full of queries from me and he’s answered them all. Thanks a bunch, Dan!
John Manship’s survivor car has been a continued source for research and information. His memorabilia collection is seen throughout this book.
Michael Belcarz, who’s owned a Road Runner or two, has been a wealth of information regarding the early promotional convertibles and has contributed some great photos for this book.
And last; well, first, thanks to Jack Smith. Jack and Gordon Cherry are the two men who brought the Road Runner to reality through hard work and an unwavering persistence to never give up. Jack, at 93, has been a continued wealth of information throughout this project. Our conversations typically go well past an hour when we chat and without these two there would never have been a Road Runner, let alone a book on the 1969 models.
Publisher’s Note: In reporting history, the images required to tell the tale will vary greatly in quality, especially by modern photographic standards. While some images in this volume are not up to those digital standards, we have included them, as we feel they are an important element in telling the story.
INTRODUCTION AND HISTORICAL OVERVIEW
The 1968 Road Runner exploded out of the gate eclipsing sales forecasts and putting Plymouth in catch-up mode the majority of the year. (Dodge, Plymouth and the AMC design are registered trademarks of FCA US LLC)
In 1967 it wasn’t as if Plymouth automobile models were getting their butts kicked at the stoplight. With engine option packages on the Belvedere and GTX reaching 426 and 440 displacements, there was certainly enough under the hood to get the job done. Where Plymouth was getting its butt kicked was at the dealership. Pontiac’s GTO and Chevrolet’s SS396-optioned Chevelle were outselling big-block performance Plymouths at a rate of 4:1. Nominal sales sent Plymouth designers back to the drawing board, and what derived from these meetings and concepts changed the landscape of the entire muscle car movement.
The success of the 1968 Road Runner was just as shocking to the folks at Plymouth as it was to those at General Motors and Ford. The car’s roots began with the 1962 Plymouth B-Body. The Savoy, Fury, and Belvedere shared the same platform while offering different stages of performance and luxury. The Belvedere line was re-skinned multiple times over the next few years, and by the beginning of the 1967 model year the B-Body platform had three marques with Belvedere, Satellite, and GTX. Carrying over into the 1968 model year, Plymouth knew it needed something to jumpstart the mid-size sales, and the designers found that with the new Road Runner model.
By taking a page from Pontiac and the 1964 GTO, Plymouth’s product planning analysts