| Автор: | Джефф Готельф |
| Издательство: | Эксмо |
| Серия: | Top Business Awards |
| Жанр произведения: | Маркетинг, PR, реклама |
| Год издания: | 2017 |
| isbn: | 978-5-04-098983-6 |
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Примечания
1
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2
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3
Kasra Ferdows, Michael A. Lewis, and Jose A.D. Machuca, “Zara’s Secret to Fast Fashion,” Harvard Business School Working Knowledge,February 21, 2005, http://hbswk.hbs.edu/archive/4652.html.
4
Michael Schrage, “R&D, Meet E&S (Experiment and Scale),” MIT Sloan Management Review blog, May 11, 2016, http://sloanreview.mit.edu/article/ rdmeet-es-experiment scale/?utm_source=twitter&utm_medium=social&utm_campaign=sm-direct.
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“The Trust Engineers,” Radiolab, February 9, 2015, www.radiolab.or/story/trust-engineers.
6
Jon Jenkins, “Velocity Culture,” 2011, https://www.youtube.com/watch?v=dxk8b9rSKOo.
7
Chris Doig, “Enterprise Software Project Success Remains Elusive,” CIO.com, October 23, 2015, http://www.cio.com/article/2996716/enterprise- software/ why- is- success- with-enterprise-software-projects-soelusive.html
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9
Scout Addis, Obama for America campaign worker, personal interview, 2015.
10
Shea Bennett, “The History of Hashtags in Social Media Marketing,”AdWeek blog, September 2, 2014, http://www.adweek.com/socialtimes/history-hashtag-social-marketing/501237.
11
David J. Snowden and Mary E. Boone, “A Leader’s Framework for Decision Making,” Harvard Business Review , November 2007, https://hbr.org/2007/11/ a-leaders-framework-for-decision-making.
12
Etsy.com, “Etsy, Inc. Reports Fourth Quarter and Full Year 2015 Financial Results,” press release, February 23, 2016, http://investors.etsy.com/phoenix.zhtml?c=253952&p=irol-newsArticle&ID=2142373.
13
Consumer Reports, Twitter post, March 19, 2015, 9:27 am, https://twitter. com/CRcars/status/578593771337682944.
14
Eric Ries, The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (New York: Crown Business, 2001).
15
“In- App Purchase for Developers,” Apple, Inc., accessed August 26, 2016, https://developer.apple.com/in-app-purchase/.
16
For example, see Austin Carr, “The Real Story Behind Jeff Bezos’s Fire Phone Debacle and What It Means for Amazon’s Future,” Fast Company , January 6, 2015, https://www.fastcompany.com/3039887/under-fire.
17
Там же.