Pilot Test and Manipulation Check
Chapter Nine: Conclusions: What Have We Learned and a Path Forward with These Frames
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Table 4.6: Data-gathering by health topic. Data-gathering method.
Table 4.8: Names & frequency of frames.
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Table 4.10: Main findings of studies operationalized thematic and episodic frames.
Table 7.1: Stigma characteristic descriptions.
Table 7.2: Stigma characteristic indices.
Table 7.3: Correlation measures for emotion indices.
Table 7.4: Means for stigma characteristics for obesity.
Table 7.5: Emotion means by story type for obesity.
Table 7.6: Tukey post-hoc tests examining differences in means between story types for obesity.
Table 7.8: Correlations between stigma characteristics and social helping for obesity.
Table 8.1: Stigma characteristic descriptions.
Table 8.2: Stigma characteristic indices.
Table 8.3: Correlation measures for emotion indices.
Table 8.4: Means for stigma characteristics for depression.
Table 8.5: Emotional affect means by story type for depression.
Table 8.6: Tukey post-hoc tests examining differences in means between story types for depression.
Table 8.8: Correlations between stigma characteristics and social helping for depression.
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Several years ago I was presenting my research on the effects of episodic and thematic frames in health news. The audience was colleagues, including professors and practitioners, and graduate students from the journalism program at Indiana University in Bloomington. As I was explaining my work defining episodic and thematic frames and their connection to attribution of responsibility, I watched the facial expressions of the people attending my lecture.
Like most people, who present or perform in front of audiences, I was trying to read the room. Searching the faces for comprehension, confusion, agreement, disagreement, etc. I noticed one of my colleagues, a Pulitzer prize winning journalist, nodding in agreement with how I was describing thematic and episodic framing. I was explaining how journalists use these frames in news to cover health issues by focusing on individual stories of success or failure sometimes combined with details that offer a broader context