Managing Marketing: Guidelines for Practice Success. American Dental Association

Your Logo and Tagline

      

Dos and Don’ts of Dental Logos

       Creating Your Marketing Plan

      

The Basics

      

Identifying Marketing Activities and Tactics

      

Measuring Success

      

Launching Your Marketing Strategy

      

Checklist For Launching A Marketing Strategy

      

Marketing Consultants

       Calculating Return on Investment (ROI)

       Website Development

      

Introduction

      

Custom versus Template Websites

      

Costs

      

Sample Website Development Agreement

      

Checklist For Creating Effective Website Content

      

Sample Photography/Image Release

      

Sample Authorization Form For Use or Disclosure of Patient Information

      

Considerations When Outsourcing Development

      

Content Development

      

Design and Content

      

Safeguarding Patient Information

      

Website Security

      

Accessibility

      

Search Engine Optimization (SEO)

      

White Hat/Black Hat SEO

      

Blogs versus Learning Centers

      

Evaluating Website Performance

       Social Media

      

Introduction

      

Checklist For Engaging in Social Media

      

Blogging: Tips & Types

      

Sample Content Calendar – Dental Topics

      

Sample Content Calendar – Non-Dental Topics

      

Online Reviews

      

Negative Online Reviews

      

Video Marketing

       Other Advertising

      

Offline Advertising

      

Traditional Advertising

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