The Competition

       Identify types of competition

       Identify your specific competitors

       Determine your competitors’ market share

       Determine competitive positions

       Highlight your competitive edge

       Evaluate barriers to entry and potential future competition

       Pulling it all together: The Competition

       Step 5 Marketing and Sales Plan

       Summarize your marketing message

       Describe your offline marketing vehicles

       Outline your online and social media marketing vehicles

       Identify any additional marketing and sales strategies

       Describe your sales team

       Step 6 Operations

       Determine key operations elements

       Outline your technology plan

       Highlight your operational advantages

       Address current—or potential—operational challenges

       Describe your commitment to social responsibility

       Pulling it all together: Operations

       Step 7 Management Structure

       Highlight your key team members

       Predict future management needs

       Describe your staffing structure

       Identify your board members, advisors, and consultants

       Pulling it all together: Management Structure

       Step 8 Future Development

       Define your long-term goals

       Establish future milestones

       Assess the risks

       Explore exit strategies

       Pulling it all together: Future Development

       Step 9 Financials

       Produce your Income Statement

       Develop your Cash Flow Projection

       Generate your Balance Sheet

       Show your Sources and Use of Funds

       Consider preparing additional supporting financial statements

       Presentation Pointers