About Rhonda Abrams
A syndicated columnist, best-selling author, and popular public speaker, Rhonda Abrams has spent more than fifteen years advising, mentoring, and consulting with entrepreneurs and small business owners.
Her knowledge of the small business market and her passion for entrepreneurship have made her one of the nation’s most recognized advocates for small business.
Rhonda’s weekly newspaper column, “Successful Business Strategies,” is the nation’s most widely read column about entrepreneurship, reaching more than twenty million readers through USATODAY.com, Inc.com, Costco Connection magazine, and 130 newspapers.
Rhonda’s first book, The Successful Business Plan: Secrets & Strategies, was acclaimed by Forbes magazine as one of the two best books for small business and by Inc. magazine as one of the six best books for startups. Now in its fourth edition, it is used as the primary text for business plan classes by more than one hundred business schools.
Rhonda’s subsequent books include:
Books by Rhonda Abrams have been translated into Chinese, Japanese, Korean, Dutch, Portuguese, and Russian.
An experienced entrepreneur, Rhonda has started three companies, including a small business planning consulting firm. Her experience gives her a real-life understanding of the challenges facing entrepreneurs. Currently, she is the founder and CEO of The Planning Shop, which provides entrepreneurs with high-quality information and tools for developing successful businesses.
Rhonda was educated at Harvard University and UCLA. She lives in Palo Alto, California.
Table of Contents
1. Thinking Like an Entrepreneur
Feature: Common Traits of Successful Entrepreneurs
Feature: Status Symbols for the Self-Employed
Succeeding in Your First Business
Feature: Keys to a “Training-Wheel Business”
Feature: Discovering Your Business Concept
How Good Is Your Business Idea?
3. Turning Dreams into Reality
Feature: Types of Changes Your Company May Face
Is It Time to Throw in the Towel?