“Essential reading for anyone looking to accelerate the process of establishing a recognized personal brand.”
JAKE ANDERSON, co-founder of FertilityIQ
“You need a personal brand and Seth and Barry nail it on how to develop one—from A-to-Z. A must read!”
DR. NICK MORGAN, author of Power Cues and Trust Me
“If you don’t tell your story, somebody else will. In The Road to Recognition, Seth Price and Barry Feldman give entrepreneurs a fast and dynamic playbook for growing and keeping the friends and fans essential for building your business.” AUDIE CHAMBERLAIN, CEO of Lion & Orb
Copyright ©2017 by Seth Price and Barry Feldman
All rights reserved.
Published in the United States by Ideapress Publishing.
Ideapress Publishing | www.ideapresspublishing.com All trademarks are the property of their respective companies.
Cover design by Studio laPlancha
Cataloging-in-Publication Data is on file with the Library of Congress.
ISBN: 978-1-940858-37-1
Proudly Printed in the United States of America by Selby Marketing Associates
Special Sales
IdeaPress Books are available at a special discount for bulk purchases for sales promotions and premiums, or for use in corporate training programs. Special editions, including personalized covers, custom forewords, corporate imprints and bonus content are also available. For more details, email [email protected].
No animals were harmed in the writing, printing or distribution of this book. The trees, unfortunately, were not so lucky.
To Jayna and Leah, my teenage daughters, who
are soon to begin rocking down roads of
their own,
Barry
To my aunt Helen who taught me how to thrive in
adversity. And, for my amazing children:
Aidan, Emmanuel, Ava, and Julien,
Seth
Table of Contents
Foreword
People who like kale rarely overlook opportunities to tell you how much you’re missing out if you don’t eat kale.
People who like kale swear its importance transcends the banal categorization of “vegetable,” that it has near-magical powers that will improve your life in ways unknown and not yet understood.
Personal branding is post-modern kale that is grown, harvested, and eaten in public—often online.
People who like personal branding understand it isn’t optional in the modern age and they usually make that connection innately, at the molecular, DNA level. They don’t need to be told to build and polish a personal brand. They just do it, like salmon returning to the same spawning ground each year (if that tributary was Instagram).
To those of you who already believe in the power of personal branding, my message is simple: do not be afraid. There are treasures in these pages. This book will ratify your belief in personal branding and teach you fine points and new techniques that you haven’t implemented in the past.
In ways both digital and analog, I’ve been building my own personal brand since approximately 1994, when I discovered that being smart isn’t a viable currency unless you are also consistent and memorable in equal measures. My personal brand is codified and carefully curated to emphasize my few strengths and mask my myriad of weaknesses. I’ve built multiple companies based—at least in part—on personal branding, and my consulting firm helps companies and executives dig deep on these same issues.
You