неПАЦАНКА. Трансформация бой-бабы в леди. Юлия Ковалева. Читать онлайн. Newlib. NEWLIB.NET

Автор: Юлия Ковалева
Издательство: Издательство АСТ
Серия: Звезда инстаграма
Жанр произведения: Биографии и Мемуары
Год издания: 2020
isbn: 978-5-17-117455-2
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от года к хайпу на канцтоварах приходили «Смешарики», «Трансформеры», «Winx», «Маша и медведь» и так далее. По качеству продукция ничем не отличалась от «небрендированной», но была более ценной за счет сочетания высокой маржи прибыли предпринимателя и спроса потребителя в лице детей, тоннами употреблявших сей телевизионный контент. Как говорили нам в ВШЭ: «Все есть маркетинг и маркетинг есть все».

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