"Here, give me another paper!" shouted the customer; "one with the prize fight account."
He received it and walked off, while the two boys remained comparing notes and lost in wonder at the result. "Sump'n slipped a cog in the Newsy, sure," said the first boy. But he couldn't tell why, and ran over to the NEWS office to find out.
There were several other boys at the delivery room and they were all excited and disgusted. The amount of slangy remonstrance hurled at the clerk back of the long counter would have driven any one else to despair.
He was used to more or less of it all the time, and consequently hardened to it. Mr. Norman was just coming downstairs on his way home, and he paused as he went by the door of the delivery room and looked in.
"What's the matter here, George?" he asked the clerk as he noted the unusual confusion.
"The boys say they can't sell any copies of the NEWS tonight because the prize fight isn't in it," replied George, looking curiously at the editor as so many of the employees had done during the day. Mr. Norman hesitated a moment, then walked into the room and confronted the boys.
"How many papers are there here? Boys, count them out, and I'll buy them tonight."
There was a combined stare and a wild counting of papers on the part of the boys.
"Give them their money, George, and if any of the other boys come in with the same complaint buy their unsold copies. Is that fair?" he asked the boys who were smitten into unusual silence by the unheard of action on the part of the editor.
"Fair! Well, I should—But will you keep this up? Will dis be a continual performance for the benefit of de fraternity?"
Mr. Norman smiled slightly but he did not think it was necessary to answer the question.
He walked out of the office and went home. On the way he could not avoid that constant query, "Would Jesus have done it?" It was not so much with reference to this last transaction as to the entire motive that had urged him on since he had made the promise.
The newsboys were necessarily sufferers through the action he had taken. Why should they lose money by it? They were not to blame. He was a rich man and could afford to put a little brightness into their lives if he chose to do it. He believed, as he went on his way home, that Jesus would have done either what he did or something similar in order to be free from any possible feeling of injustice.
Chapter Four
DURING the week he was in receipt of numerous letters commenting on the absence from the News of the account of the prize fight. Two or three of these letters may be of interest.
Editor of the News:
Dear Sir—I have been thinking for some time of changing my paper. I want a journal that is up to the times, progressive and enterprising, supplying the public demand at all points. The recent freak of your paper in refusing to print the account of the famous contest at the Resort has decided me finally to change my paper.
Please discontinue it.
Very truly yours,–
Here followed the name of a business man who had been a subscriber for many years.
Edward Norman,
Editor of the Daily News, Raymond:
Dear Ed.—What is this sensation you have given the people of your burg? What new policy have you taken up? Hope you don't intend to try the "Reform Business" through the avenue of the press. It's dangerous to experiment much along that line. Take my advice and stick to the enterprising modern methods you have made so successful for the News. The public wants prize fights and such. Give it what it wants, and let some one else do the reforming business.
Yours,–
Here followed the name of one of Norman's old friends, the editor of a daily in an adjoining town.
My Dear Mr. Norman:
I hasten to write you a note of appreciation for the evident carrying out of your promise. It is a splendid beginning and no one feels the value of it more than I do. I know something of what it will cost you, but not all. Your pastor,
HENRY MAXWELL.
One other letter which he opened immediately after reading this from Maxwell revealed to him something of the loss to his business that possibly awaited him.
Mr. Edward Norman,
Editor of the Daily News:
Dear Sir—At the expiration of my advertising limit, you will do me the favor not to continue it as you have done heretofore. I enclose check for payment in full and shall consider my account with your paper closed after date.
Very truly yours,–
Here followed the name of one of the largest dealers in tobacco in the city. He had been in the habit of inserting a column of conspicuous advertising and paying for it a very large price.
Norman laid this letter down thoughtfully, and then after a moment he took up a copy of his paper and looked through the advertising columns. There was no connection implied in the tobacco merchant's letter between the omission of the prize fight and the withdrawal of the advertisement, but he could not avoid putting the two together. In point of fact, he afterward learned that the tobacco dealer withdrew his advertisement because he had heard that the editor of the NEWS was about to enter upon some queer reform policy that would be certain to reduce its subscription list.
But the letter directed Norman's attention to the advertising phase of his paper. He had not considered this before.
As he glanced over the columns he could not escape the conviction that his Master could not permit some of them in his paper.
What would He do with that other long advertisement of choice liquors and cigars? As a member of a church and a respected citizen, he had incurred no special censure because the saloon men advertised in his columns. No one thought anything about it. It was all legitimate business. Why not? Raymond enjoyed a system of high license, and the saloon and the billiard hall and the beer garden were a part of the city's Christian civilization. He was simply doing what every other business man in Raymond did. And it was one of the best paying sources of revenue. What would the paper do if it cut these out? Could it live? That was the question. But was that the question after all? "What would Jesus do?" That was the question he was answering, or trying to answer, this week. Would Jesus advertise whiskey and tobacco in his paper?
Edward Norman asked it honestly, and after a prayer for help and wisdom he asked Clark to come into the office.
Clark came in, feeling that the paper was at a crisis, and prepared for almost anything after his Monday morning experience. This was Thursday.
"Clark," said Norman, speaking slowly and carefully, "I have been looking at our advertising columns and have decided to dispense with some of the matter as soon as the contracts run out. I wish you would notify the advertising agent not to solicit or renew the ads that I have marked here."
He handed the paper with the marked places over to Clark, who took it and looked over the columns with a very serious air.
"This will mean a great loss to the NEWS. How long do you think you can keep this sort of thing up?" Clark was astounded at the editor's action and could not understand it.
"Clark, do you think if Jesus was the editor and proprietor of a daily paper in Raymond He would permit advertisements of whiskey and tobacco in it?"
"Well no—I—don't suppose He would. But what has that to do with us? We can't do as He would. Newspapers can't be run on any such basis."
"Why not?" asked Norman quietly.
"Why not? Because they will lose more money than they make, that's all!" Clark spoke out with an irritation that he really felt. "We shall certainly bankrupt the paper with