Male’s Health in the Objective of Stressology – Beyond the Usual. Армен Мурадян

sexual arousal due to the presence of mirror neurons and the principle of intrusive memories. John Bancroft writes (1989) that sexual arousal in humans is a comprehensive response, consisting of such elements as sexual fantasies, memories and desires, as well as a growing conscious search for external stimuli, specific for the individual’s sexual orientation and sexual object. Bancroft believes that sexual arousal includes activation of the limbic system, which is the nerve substrate of sexual behavior from the point of view of physiology (MacLean, 1976).

      In the culture of the 20th century “the principle of Ego” in relation to the social functioning of the human-male and human-female has gained strength and root; it is still in progress in the form of three global revolutions – sexual, gender and family (I. Kon, 2004, 2009, 2010; N. Amosov, 1978). The peak of the first of these revolutions – sexual, in the developed Western countries fell on 1960–1970-ies. Sexuality in the modern world has undergone significant changes due to the growing role of psychological and socio-cultural factors. Such a motif of sexual activity, as reproduction, receded into the background giving way to the need for sexual satisfaction, relaxation and communication. The reason is considered to be women’s emancipation.

      However the behavioral shifts are associated with a deep process of separating sexuality from reproduction, which began long ago and gradually. Only recently the public consciousness of the West has recognized that sexuality itself is not aimed at procreation, needs no justification, it is valuable in itself. The sexual revolution of the 20^th century in addition to the liberalization of mores and change in the forms of social control over sexuality involves the gradual assertion of the principle of gender equality. “Friends with benefits”, the film of the American cinematography of 2011, gave the researchers of sexuality a remarkable term of sexuality in the modern western world. Although the film is not about this, it is a comedy; but “sex with friends”, not committing to anything, not a result of the game of passions and love is more and more frequently used in the modern western world – had fun, discharged and ran away.