In the mid-1980s the monarchy had hit a low patch. The honeymoon was over, both for the royal marriage and the revived fortunes of the institution. The media were becoming critical of the younger members of the family and the Labour Party was becoming ever more critical of the cost. The flash-point was It’s A Royal Knockout, a television programme aired in June 1987, which marked the Royal Family’s descent to celebrity showbiz status. It was a one-off special of the then hugely popular but very silly BBC game show It’s A Knockout. It was Edward’s idea for raising money for the Duke of Edinburgh’s Award’s 30th anniversary. The show parodied royal ceremonial and he persuaded Princess Anne, Prince Andrew and his new wife Sarah Ferguson, the Duchess of York, to join him in dressing up in mock Tudor costume and making complete fools of themselves alongside celebrities like Barbara Windsor, Les Dawson and Rowan Atkinson. The ratings soared through the roof and the event raised over £1 million, which was divided between the Award, Save the Children, the World Wildlife Fund and the International Year of Shelter for the Homeless. But it came at a terrible price for the dignity of the monarchy. To make matters worse, at a press conference afterwards, as embarrassed journalists tried to find some way of being polite when asked what they had thought of it, twenty-three-year-old Edward, at that time very arrogant, lost his temper and stormed petulantly out of the tent. The following day’s newspapers led with the inevitable headline ‘It’s A Royal Walkout’.
It is incidents like this that have cemented attitudes over the years. Prince Edward has never been allowed to forget his mistake and understandably he resents the press as a result which simply reinforces the impression that he is arrogant, and it becomes a vicious circle.
Princess Margaret was always perceived as spoilt because of her behaviour when she was young and that label stuck, yet the people who knew her say while she could be imperious, she was actually very kind and caring. Prince Philip is thought of as a reactionary old fool who always puts his foot in it. He has made some howlers in his time, there is no escaping it, but he is about as foolish as a fox. History will show him to have made a very serious contribution to the success of the Queen’s reign – as well having been a prime mover in the field of conservation. Yet whenever he makes a joke that falls flat – usually done in an attempt to put some stranger at their ease – out comes the catalogue of blunders from the past and suggestions from some nonentity of an MP that he should stay out of public life. The Prince of Wales once admitted to talking to his plants and has been ridiculed as the loony Prince by his detractors ever since. Princess Anne is about the only one who has managed to turn round her early image and having once been one of the most unpopular members of the Royal Family is now seen as one of the hardest working and best liked.
It will be interesting to see whether Prince Harry will be able to shake off the labels that have already been attached to him. Of all his misdemeanours, choosing a Nazi outfit to wear to a friend’s fancy dress party in January 2005 was the most idiotic. The underage drinking, the partying, the marijuana, the girls, even taking a punch at a photographer outside a London nightclub were forgivable. He was young, not thinking, he’s had an unsettled childhood; any or all of these could have happened to any teenager or twenty-year-old. As could the Nazi episode. Today’s young are blissfully unaware of history (some of them aren’t even taught it in our schools). None of his contemporaries at the party noticed anything wrong, and the person who sent the photos to the Sun hadn’t even realized the significance. They thought the interesting picture was the one of Prince William dressed as a lion.
The problem is that Harry isn’t just any twenty-year-old. He may not feel any different from his mates but he can’t afford to behave like them. He is third in line to the throne and, like it or not, he is living in a goldfish bowl. Wherever he goes – even to the most private of parties – where there is a mobile phone, there is a camera. And after this the tabloids will be sitting with cheque books open waiting for the next cracking picture. They have had Harry tailed in the past and they can do it again; it may not be fair but it sells newspapers and some of those are always happy to have a pop at the monarchy.
During the eighties there were two key people in the household who realized that if there was to be a secure future change was imperative. Both were newly in post. In December 1984, David, the thirteenth Earl of Airlie, had become Lord Chamberlain in place of Lord ‘Chips’ Maclean, twenty-seventh chief of Clan Maclean, the last in a long tradition of well-bred amateurs. David Airlie may have been aristocratic, and with a family castle and sixty-nine thousand acres in Scotland he was undoubtedly ‘tweedy’, and he may have been a Scots Guard for five years, but he was no amateur. He was a highly successful merchant banker with thirty-five years’ experience – he had just stepped down as chairman of Schroders when he came to the Palace – and, according to one colleague, was ‘marvellous, canny, and a wise businessman’. Better still, he was an old friend of the Queen – they are less than four weeks apart in age and have known each other all their lives. His family home was five miles from Glamis Castle, where the Queen Mother grew up, his wife, Virginia, was and still is one of the Queen’s ladies-in-waiting, and his younger brother was Sir Angus Ogilvy, who sadly died recently but who was married to the Queen’s cousin, Princess Alexandra. He was just what the House of Windsor needed: a delightful, wise and down-to-earth man who could gently steer the monarchy away from the treacherous rocks towards which it was surely headed.
Two years later Sir Philip Moore retired as Private Secretary – the last of the ancien régime – and was replaced by Bill Heseltine, who had been patiently waiting in the wings. He was the Australian who had succeeded Commander Richard Colville as Press Officer at the end of the 1960s and revolutionized the Palace’s relationship with the media. The two men were of one mind: the growing criticism had to be addressed; the world had moved on – just about every other major company and business in the Western world had reorganized itself; streamlined, modernized and introduced best practices. The Firm needed to be firmly nudged into the twentieth century.
It was George VI who first referred to the House of Windsor as The Firm and the name stuck – although some have called it Monarchy plc – and when David Airlie was appointed it was still run along lines that George VI and probably even Queen Victoria a century earlier, would have recognized and felt comfortable with.
When Michael Colborne, a naval chief petty officer, arrived to look after the Prince of Wales’s office in 1979, he was the only person at his level in the Palace who had not been to a major public school. ‘If you didn’t go to the right school you didn’t fit; you didn’t speak the language. It could be very uncomfortable for people like me. They called me the “Rough Diamond”. I lived there for six months and I felt so lonely in the Palace.’
‘It was all rather stuck in the mud, in a time warp,’ remembers someone else. ‘The Palace was still recruiting from certain sections of society and the Queen hadn’t been particularly well served. There was a country house atmosphere; things were being done in the same way they’d been done for twenty, thirty or nearer a hundred years – since Prince Albert’s time probably. There were some excellent individuals there, who had no doubt wanted to move things forward a bit, but there had never been the concerted pressure to do it.’
David Airlie provided that pressure. He already had experience of modernizing companies and had learned lessons in the process which were invaluable in the mammoth task before him at Buckingham Palace. He had done it at General Accident and Schroders, in both cases bringing in outside consultants to report on whether best practices were being followed; he recommended to the Queen that they go down the same route. And so in February 1986, by which time he had a good idea of what needed to be done – and it included first and foremost getting rid of excessive government interference – he called in the City accountancy firm Peat Marwick McLintock, who were already the Palace auditors, to overhaul the finances and look at the workings of the household from top to bottom. He was anxious that the Treasury should take the findings seriously