has always carried a burden of self-denial, of surrendering pleasures, of leaving childish things behind. Maybe that’s why, around thirty years ago, adults started trying to get out of the adult business and into the business of selling childhood. Or maybe it’s that self-denial, surrender, and forswearing are a lot harder to package for retail. It could be hypocrisy is such a toxin that our society is better off without it, even if that means infantilizing adults with late-night programming on the Cartoon Network or merchandising children’s once autonomous culture back to them in shrink-wrapped packs. But it’s hard to think of anything that would be more hypocritical than the selling, to children whose lives we control and regiment down to the quarter hour, of brightly colored confectionery visions of children who are still subject to creative neglect, still free to engage in the most profitable of human activities: wasting time making up crass, vibrant silliness that is all your own.