Как продавать рекламу, или Спасение плана продаж в кризис. Наталья Тихоновна Бибаева

«корпоративная религия» предложен Йеспером Кунде в его книге: Корпоративная религия. СПб.: Стокгольмская школа экономики в Санкт– Петербурге, 2002.

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      Бренд-менеджмент. 2004. № 6.

      6

      Беквит Г. Продавая незримое. М.: Альпина Бизнес Букс, 2007.

      7

      Промышленно-строительное обозрение. 2008. № 112.

      8

      Мокшанцев Р. Психология рекламы. М.: Инфра-М, 2007.

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uP8Aurbtice7Q31ta19lLPqDcyTY8WmTly63hRLiX5eUlJIUsg9JJWrqJJSnADmbu7W+GPvrbVrWhuMuFKpFlxTDotOivTYzEBBCUkJQ2kAnCAOo5OM9+51qdx9ifDWv/jzReMsatxYFuW5LVNpLDS5izCdWpRWoZTlWQtYwokDqzoBA8orBvzebeSfe+0HieP7e2w5GYiQbWo8CalqI2030qICSlPUVfEAdu3w0p6rsxxP3VrOzt38mt8add9wbZQVRZksQJDbVwujpU2p9JSrqShxAc6Se6sk9iRoBNbXbQ02j87pnNbd3mzQK/JlRJsFqjxaPMaTDYdQW2Gm1qKh0NjOe2VHJPcnWl4p8Xdq9k7dvXZjd7lnbF6bY34HnZtqKokuOuLJUsqbkR3SVBKgMdWE9yhJ9RnQCl2K2qtfjVwvvTjJtPzNosKsXFVJUmBdr9GlBdMjvpQ2QGwQS8lDagFggAnONI/hlxA2j4q0vcynTuYFAq6b8ttVCZ8miyo/sJJcIcVknr7OAkdjn4+mgGNi+ELYDEdthXPi2SUJCci25nfAx+31c/Witv/3+9tfxbmf09AH60Vt/+/3tr+Lcz+no/Witv/3+9tfxbmf09AH60Vt/+/3tr+Lcz+no/Witv/3+9tfxbmf09AH60Vt/+/3tr+Lcz+no/Witv/3+9tfxbmf09AH60Vt/+/3tr+Lcz+no/Witv/3+9tfxbmf09AH60Vt/+/3tr+Lcz+no/Witv/3+9tfxbmf09AdmMufup0Zc/dToAy5+6nRlz91OgKFTgGfNOqPOOJSCHToBL3ruHEtiE46/K6CnOR1fDTBXVuJfW71XcodoS324qFdD84q91kfHv6KUfhjVK/rdlSLdnS1zyKi3LZptn0dukUpBwP7I4o9Sn1epWSckntn44AOAdQY5wbz/AKqDkLtjx8pV2U+Fs9BuaRWbvuNx/ojV1FEaVMlNpWPdEOK6mOl5zPSp5xKBnoXrzFKDnN1Gert6ay8Ce2w5URuYHirU6vb601+0NudvLVduWwKRe6UwPpt2Q4loVoJeKRnyw4GgfeQghR6SdZG4V3bqc/8AnBddA4TVB1nb+PY5sWub1Qln2JlTkpUuWzTnMFEiQoeSwHE5S0A8r3iEdW+UcMtTpKnUjL7CW/v/ANzzwKvfxPOPHHccQav4fTP6LrWdTS6Pfj8uJCtl+EhAbamzHEL8x1SEJQMNp8x1KUhXQoE6l9xs2Lo3FTauryL2vwVa4azJeuO8L4qpDX0lNUgF6Qsdg0w22hKENgjoZbA9fWvXaWEu8r3Tpyk9DzkabjBf9h7q1u8/FF3jrrFBtWawaLZc65XBHZptuMrwZw68Btc+T1OZ7EtJjpwfQyF2g3s2n3/s/wDR9szftOuGkB9yIubT1qIaeR09TakqAUlSepPuqAOFJ+BGoVaehpkatNuWVwthe2lRVVmtMRFp9xCvMWVfAD/Tp1m0pQkJS4oAegJ7DXf6JTXYOXtPOdTnqqafA9FJPq4f9Oq9KsFPmrwf8I67TOYGFZz5qvXPqdA60jAdOsAMK/dCPuONHv4x5h/h0BX3s58xX8OqEE+rij9hPbQB0nJPmKycZwSPTVC31ElTisn5E6A9e93/ABqu/wBuqEFWcuK7/adAUCMApC1DPqQTk/n0BGAQFnv65750BUBSewdP5znVcufup0AZc/dToy5+6nQBlz91OjLn7qdAGXP3U6Mufup0AZc/dToy5+6nQBlz91OjLn7qdAGjQBo0BRXpqy//AGA4zp3AaTfGwqtXaa97IpXcEe53OmUj7m7g7TtJo1XsuLOgsqKUmEPIcSPnjGCf5/nrj3tCVWJ07OoqfIpqbuptBu/RpdoTKqpk1KMtiTTKg4qG+ptY6VhKkkKBwrspCuoY0wO6/hlxd4+VNm1+sVCBSNlbCtJmiwtvKGFNqrL3tYkKYkhI6Uw0mPGWUg5eU2Eq7dWeElK3ymd+3uVltDtcoeDHFrmci2o/JHa6Ncke0pbkunx1vuMtpUtHSpKgjHU2QASjqAyB27acuzrMs/bi14NlWFatNotHpzQYi0qkRkR40ZA9EobSAlIH2fecnvrXUrurwScpSWnOxsT7pSpI7pJ7/EZ9cffpmecXHy9eV20ETjrR7ibpFsXJVWWrumR3VIlrpCOtx2KwAMFchaGmlZ7Btxw+oGoQliab7hBqMk2Jjm1s3cz9l7USdptgUXzRdurtiVd/b6lOxmFSY7ER5qL5ZeWhvDLymFkHv0t5AJGlxw22MufY/aF6JubV49Tva6qtMui5p8L/AFsupTFhbqGT8WWwlDSCe5S0D6nW+rVU44XiSc1pZJbbaimLSzUXkYdk4I6h6JGlYjun116uyp9lQijyN1U7StJnrRq0Vw0aANGgDRoA0aANGgDRoA0aANGgDRoA0aANGgDRoA0aANGgDXlY93GNAY7sBl4dK2uxGDn00kbz2nodfjqD0NslQOT06jOKaNilgYfdLiXHlMuPQIiQAchSR3z9mmtMjfbZeT0UCvSH4iFZMGeC80fh26vTsPhrk3NrGXJdoXGHjIrrT5lW64BB3Kt+XSXvX2iKC/HV9pT9YDTq2veNq3rBFTtS4Ik9lQz1RnO4+9Pqn841wa1s6belHZpVoNcmx7ehH25+B1UYJ9fv1Vyk8Msd2QUpGPeI+462Ns0cVmptsqyW0nqX9o+GrNnS7esox3K91UVGk5DpxmhFjBDPfAwBrIR6d9e2Sxsjyq3WXyV0ayA0aANGgDRoA0aANGgDRoA0aANGgDRoA0aANGgDRoA0aANeFvIbUErUB1Zxk6A8qlNt4DhKSfTqGMn5Z9M/ZqqH23h1NHqSc+8B20BTzk9YSEHv8fgNenPKx72MHQGHLhwZbZSpA6U/X7jA+/STu/am3biKmnoQ6inI7dyP+nUKlNTRKD0vIxW6XEiO+HJNPY+J7AfzdtMDc+y16bdVf6Tt16bBkMnKZEJZbUO/wx/051yq9udCjW3NtbfLTeiylpjXXGj1uM37uZKfJfP/AAiex/ONOzY/LzaS7Sin1Z+RQ5mQnyp6T5Wf8FYyD95xrkV7TG6OlTuMvDF7BvC3q3ITDtyrM1B1whI9lV1pGfiSO2nasa3PomIlTjKfNV6n4a6PS7Xs32jKHUa+r0EKbAwRgaqn0132coro1gBoPpoDwXR3HSrt39PhnQHkk40B70aANGgDVFKCfU6AoXAOx/gGvJkJBIwc+oA+I+f/AM8aAqhwL74I+8Y1QvJGcj0GdAe0qStPUkgg/EaroA0aANGgDRoA0aANGgDUHPGs5T77cX18bEbGbhPW+b73hpNs1sNNtr9upzzT5dZPUD0glIPUnBGB30A4/MXmJeNq7gQuH3EW34tz743VEVIZjTFEUuzKeVKQqr1VY7pZ