«Менеджмент-продажи» – для продвинутых продавцов – Книга 3. Расширение сферы применения личных продаж. Владимир Токарев

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      Токарев В. Менеджер по продажам поставщика уже управляет фирмой покупателя//Управление продажами, №6, 2010.

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      Токарев В. Менеджмент-продажи: результативные вопросы в личных продажах// Личные продажи, №4, 2010.

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      Первую попытку применить менеджмент к управлению психологическими процессами автор выполнил в книге («Как научиться управлять, если у вас пока нет подчиненных» Н. Новгород: НГЛУ, 2001), посвященной проблемам персонального менеджмента.

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      Мескон М. и др. Основы менеджмента. М.: Дело. 1992.

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      Орлов Ю. Восхождение к индивидуальности. М.: Просвещение, 1991.

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      См. Ю. Орлов. «Восхождение к индивидуальности».

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      Рысев Н. Активные продажи, 2010.

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      Менеджмент-продажи: управляем эмоциями

      Журнал: Управление продажами, #5, 2011 г.

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