Big Data in Practice. Marr Bernard

a user fits the profile of tending to switch off after watching gory or sexual scenes, it can suggest more sedate alternatives next time they sit down to watch something.

What Are The Key Learning Points And Takeaways?

      Predicting what viewers will want to watch next is big business for networks, distributors and producers (all roles that Netflix now fill in the media industry). Netflix have taken the lead but competing services such as Hulu and Amazon Instant Box Office and, soon, Apple, can also be counted on to be improving and refining their own analytics. Predictive content programing is a field in which we can expect to see continued innovation, driven by fierce competition, as time goes on.