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ISBN 978-1-118-95697-7 (paperback) ISBN 978-1-118-95695-3 (ebk)
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I AM A GAMECHANGER
I believe in the future.
A world of infinite possibilities.
I see opportunity when others see impossibility.
Thinking bigger, reframing my perspective.
Seeing things differently, thinking different things.
I explore. I challenge. I risk. I venture.
Rethinking. Imagining. Reinventing. Igniting.
We are all in the ideas business.
Creating, designing, innovating, together.
I embrace my childlike wonder and curiosity.
I take flying leaps into the known.
Playing the game. Changing the game. Playing to win.
I want to contribute to something bigger than myself.
I want to make life better, the world a better place.
Change is my opportunity, to seize and shape.
Aiming higher, with a purpose beyond profit.
Harnessing the power of brands, the potential of people.
Digital networks, technologies and business models.
Fusing the best ideas. amplifying the potential of others.
Mobilizing people with a cause, enabling them to achieve more.
I don't want to live somebody else's life.
To live in the shadow of somebody else's vision.
Imagination is my pathway to a better future.
Ideas and brands are my guides.
Partners make them real.
Most of all, I believe in me, and in being more.
To achieve what I never thought possible.
To put a ding in my universe.
I am bold, brave and brilliant.
I am a gamechanger.
INTRODUCTION.. ARE YOU READY TO CHANGE THE WORLD?
CHANGE THE GAME, DON'T JUST PLAY THE GAME
‘Gamechangers' are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it to their advantage. Most of all they have great ideas. They out-think their competition, thinking bigger and different. They don't believe in being slightly cheaper or slightly better. That is a short-term game of diminishing returns.
1. Play.. the game, change the game
Today's brands and businesses are playing a new game. They recognize that the steady state has been replaced by a zigzag world where ideas shake up every market and winners create the future in their own vision.
2. Change.. world-changing, game-changing
Discontinous change in markets requires disruptive action. Power shifts and global trends drive exponential change and new possibilities. Incrementalism is not enough to win this new game.
3. Win.. the Gamechangers and what they do
There is a new breed of business, changing the world right now, but thinking bigger and smarter, winning in new ways. Do you have what it takes to change the game? Are you ready?
This book is about you, and how you can change your game. In Part Two we explore the 10 dimensions in which you can achieve this by thinking differently. In Part Three we look at the 100 companies, chosen by you, who demonstrate these new practices. In Part Four you'll find the action canvasses, the toolkits for your success.
HOW WILL YOU CHANGE YOUR GAME?
Gamechangers think and act differently. They fuse digital and physical, global and local, ideas and networks. They win by being smart, fast and connected – rather than through scale and efficiency.
They capture their higher purpose in more inspiring brands that resonate with their target audiences at the right time and place, enabled by data and technology, but more through empathetic design and rich human experiences. Social networks drive reach and richness, whilst new business models make the possible profitable.
They collaborate with customers and partner with other businesses, connecting ideas and utilizing their capabilities. They look beyond the sale to enable customers to achieve more; they care about their impact on people and the world. Ultimately they want to create a better world.
4. Think.. Change your future
Out-thinking the competition with audacious ideas that can change the world.. possibilities limited only by imagination, guided by an inspiring purpose, daring and ingenious, forged in your own ideas factory.
5. Explore.. Change your market
Making sense of the kaleidoscope to shape markets in your own vision.. tectonic shifts in power, from masses to niches, average to individual, looking east and south, millenials and entrepreneurs, to find the best opportunities.
6. Disrupt.. Change your strategy
Finding