A primary market refers to the market for new issues and stands in contrast to the secondary market, or market for existing debt. The significance of a high yield primary market was that the issuers were not only composed of fallen angels. They included companies that made a corporate finance decision to raise significant quantities of debt with full knowledge that doing so would result in their debt being classified as high yield. To provide some context, these companies might willingly issue debt with an 11 % interest rate. The issuers that sought to do this were not necessarily companies that longed for their best days; they included companies that were more entrepreneurial with growth prospects that high yield capital might unlock.
Early issuers of high yield included Texas International, an energy company engaged in exploration and development whose story is documented in the book by Harlan Platt, The First Junk Bond.6 It also included companies like McCaw Cellular and Viacom, which had tremendous growth opportunities that were capital intensive to fund. High yield debt provided a means of financing this growth, often led by innovative entrepreneurs who built large successful enterprises. Some of these companies, like Viacom, eventually became investment grade, as their investments paid off. Others, like McCaw Cellular, were sold to strategic or financial buyers in successful transactions.
In opening a primary market for speculative grade issuers, Drexel laid the groundwork for a high yield market that would have profound implications for companies, municipalities, and countries. For corporations who previously either maximized low-cost borrowings or financed operations with high-cost equity, high yield provided a third option, a source of capital between bank or bond borrowings and equity. Although equity capital does not have a stated cost like debt does, the cost of equity is the expected return it provides. For example, many investors expect to generate 10–20 % returns on equity over time. Therefore, high yield, which usually carries a 4–12 % rate, could present an attractive option relative to equity. As an added benefit, interest on the debt is for the most part tax-deductible and thereby lowers the effective cost of borrowings for taxpaying issuers.
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