Twitter Power 3.0. Comm Joel

simple, ‘Here's what I'm doing.’…[W]e kind of went off in a corner and we worked for two weeks and we created a prototype. We showed the rest of the team and everyone just sort of giggled. They all kind of loved it. It was really fun. We used it over the weekend. We found it very compelling and we decided that we would keep working on it.

      That was in March 2006, and initially Twitter was used by the company's employees as a fun form of internal communication. (Tech companies, it seems, might have lava lamps and pinball machines, but they never seem to have watercoolers!)