The Leader Phrase Book: 3000+ Powerful Phrases That Put You In Command. Alain Patrick

in a few simple words. I couldn’t have said it better myself!

      2. Expand your vocabulary

      Don’t ever think that you have finally attained a great vocabulary. Make a commitment to learn one or two new words every day. Read magazines and books and underline words you don’t know; learn their meanings and practice ways to include them in your everyday speech. If you know, say, a thousand more words than the average person, it will make you stand out from the crowd. You’ll have the vocabulary of a leader.

      3. Gain command of the idiom

      Cultivate the nuances of your language and show them off. This is a process, not a goal. Whenever possible, incorporate colorful and vivid idiomatic phrases and terms – a “New York minute,” “punch drunk love” – into your spoken shorthand (being careful to avoid clichés, of course). This will make your communications that much more memorable and persuasive.

      4. Delegate your communications whenever possible

      The higher leaders get in the organizational food chain, the more risk they assume. Much more is riding on every communication than when they were, say, working in the mail room or as a minion on the sales team. Their words can create a cascade of positive effects or get them crushed as flat as a flounder. They can make the top story on the evening news or the front page of a scandal rag. Their words can create comfort or bring despair. The impact of what they say increases exponentially with their visibility, which is why many corporate and political leaders delegate many of their external communications to their PR handlers. If you can do this, by all means take advantage of it.