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На основе работы Steenkamp et al. Fighting Private Label.
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Consumer Attitudes Toward Private Label.
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Lucy Brady, Aaron Brown, Ваrbаrа B. Hulit. Private Label: Threat tо Manufacturers, Opportunity for Retailers // Boston Consulting Group Publications 2003. http: //www.bcg.com/publications/.
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Towards Retail Private Label Success // Coriolis Research, February 2002. http://www.coriolisresearch.com/pdfs/coriolis_towards_private_label_success.pdf.