Danto’s definition of art as a complex socio-cultural practice essentially defined by its continuing history is an example of what I call a wrapper theory of art, and it may be the best wrapper theory we can get (Shusterman 1992). In faithfully representing our established concept of art and how art’s objects are identified, related, and collectively distinguished, it best realizes the dual goals of wrapper definitions of art: accurate coverage of art’s extension, that is, covering all and only things that have been, are, or will be called artworks and thus compartmentally differentiating them from all other things. Pragmatist aesthetics instead questions whether these goals have the great value that philosophy’s intensive efforts to achieve them seem to assume.
In defining art as a practice defined by art-historical narrative, all substantive decisions as to what counts as art are left to the internal decisions of the artworld as recorded by art history. Philosophy of art collapses back into art history; so the actual, momentous issue of what art is or should be gets reduced to a second-hand account of what art has been up to the present. If it merely reflects how art is already understood, philosophy of art condemns itself to the same reductive definition with which Plato condemned art. It is essentially an imitation of an imitation: the representation of art history’s representation of art. What purpose does such representation serve apart from appeasing the old philosophical urge for theory to mirror or reflect the real, an aim which has outlived the transcendental metaphysics of fixity that once gave it meaning?
The theoretical ideal of reflection originally had a point when reality was conceived in terms of fixed, necessary essences lying beyond ordinary empirical understanding. For an adequate representation of this reality would always remain valid and effective as a criterion for assessing ordinary understanding and practice. But if our realities are the empirical and changing contingencies of art’s career, the reflective model seems pointless. For here, theory’s representation neither penetrates beyond changing phenomena nor can sustain their changes. Instead, it must run a hopeless race of perpetual narrative revision, holding the mirror of reflective theory up to art’s changing nature by representing its history.
Pragmatist aesthetics has a different way of understanding the definition of art. The aim is not perfect extensional coverage or accurate reflection but an effort to improve our experience of art by a definition that invites a change of perspective regarding art, one that could lead to improved experience, partly by highlighting art’s special role in the context of life. Dewey’s definition of art as experience, I have argued, is one such definition. Experience is obviously hopeless as a wrapper definition of art because peak aesthetic experiences exist outside of art, while many artworks fail to provoke the sorts of strongly unified and pleasurable experiences that Dewey highlights as what the best of art delivers. Defining art as experience, however, is very helpful in reminding us that what is most rewarding in art is not the physical objects with which art is typically identified but instead the experiences that those objects are used to express and provoke (Shusterman 1992, 3–61, 1997). In the same way, in defining art as what I have termed “dramatization” – that is, the placement of an object or event in a formal frame to intensify its experience – I do not mean to preclude as art the many things dramatized outside the recognized artworld, such as ritual and sports events. To dramatize means both to stage something (to put something in a frame or mise-en-scène) and to intensify. The idea of defining art as dramatization is to highlight the connection of background frame, which includes the socio-historical context and institutions of art, with the heightened interest or meaning of content that this frame intensifies (Shusterman 2001). In this way, a pragmatist aesthetics combines the two main currents of modern aesthetics, supplementing the sociohistorical, institutional or context-based approach well represented by Danto with a strong emphasis on the content of intense experience that Dewey emphasized.
If art history’s crucial role in framing the creation and reception of artworks is one of the key views that Danto shares with pragmatist aesthetics, then another is that this history is one of developing change whose direction can be largely determined by the creative efforts of artworld members. Danto’s long and admirable career in practical criticism, as art critic for The Nation shows his recognition that art needs more active care than mere wrapper definitions that simply reflect the status quo. Art history can be made not only by the work of artists and critics, but also through the intervention of theorists, whose views have traditionally been central to the creative and critical context in which artists, critics, and art historians function. Consider, for example, how Aristotle’s Poetics dominated centuries of dramatists and critics, or how Kantian ideas of aesthetic imagination and judgment helped shape romantic poetry and justify modernist formalism. As Danto’s philosophical theories of art pervade his art criticism, he exemplifies the pragmatic idea of putting theory into practice, while conversely using practice to guide and inspire his theorizing.
Despite his insistence on the division of art and life and his consequent claim that art’s history evolves autonomously through “its own internal development” (Danto 1986, 204) rather than through external influences, Danto eventually seems to share pragmatism’s faith that art can make a significant difference to reality far beyond its effects in the artworld. In his book on Andy Warhol, he claims, “Revolutionary periods begin with testing artistic boundaries, and this testing then gets extended to social boundaries more central to life, until, by the end of that period, the whole of society has been transformed: think of Romanticism and the French Revolution, or of the Russian avant-garde in the years of 1905 to 1915 and of Aleksandr Rodchenko’s slogan ‘Art into life!’” (Danto 2010, 29). Many historians would argue, however, that the French Revolution is what inspired Romanticism, and that the Russian avant-garde were themselves very much influenced by social transformations that predated the 1917 Revolution. But the key point to retain here is Danto’s recognition of the strong links between art and life, even if he prefers to read the causality of these links only in one direction.
I conclude with a topic that, on the surface, sharply divides Danto from pragmatist aesthetics but at a deeper level unites them. This topic is “the aesthetic” and its traditional concern with pleasure and beauty. Danto has repeatedly insisted that the aesthetic is not central to the philosophy of art because most artworks are not made primarily for aesthetic purposes of beauty or pleasurable “delectation.” As “art is philosophically independent of aesthetics,” so he argues (citing Duchamp) that “delectation is the danger to be avoided” (Danto 2013, 144 & 145). Rather than beauty and pleasure, “embodied meanings” are what Danto regards as central to art; he even claims his definitional “theory, in brief, is that works of art are embodied meanings” (Danto 2013, 149). Danto essentially disregards the concept of aesthetic experience, focusing instead on interpretation as what is essential in art, not only for understanding an artwork but even for constituting it as such. Pragmatism, on the contrary, makes aesthetic experience central to our understanding of art’s meaning and value. Although recognizing that many (or, in contemporary practice, most) artworks do not make beauty and pleasure their highest concern, pragmatist aesthetics nonetheless affirms these qualities as having significantly shaped art’s concept and history while also contributing to art’s value. Pragmatism likewise insists that beauty and pleasure are often realized through the embodied meanings that Danto invokes as the essence of art. Danto assumes that the aesthetic deals only with the sensory surface. But the fact that aesthetics derives its name from sensory perception (and is