13 Part Two: Planning Health Promotion ProgramsChapter 4 Assessing the Health Needs of a Defined PopulationDefining a Needs AssessmentConducting a Health Needs AssessmentUsing Primary Data Methods and ToolsUsing Secondary Data Methods and ToolsReporting and Sharing the FindingsNeeds Assessments, Health Equity, and Social JusticeSummaryFor Practice and DiscussionKey TermsReferencesChapter 5 Making Decisions to Create and Support a ProgramIdentifying a Mission Statement, Goals, and ObjectivesWriting Program ObjectivesDeciding on Program InterventionsSelecting Health Promotion MaterialsDeveloping Effective Policies and ProceduresTransitioning to Program ImplementationSummaryFor Practice and DiscussionKey TermsReferences
14 Part Three: Implementing Health Promotion ProgramsChapter 6 Implementation Tools, Program Staff, and BudgetsFrom Program Planning to Action PlanningPreparing a Logic ModelUsing a Gantt Chart to Guide ImplementationPlanning for Implementation ChallengesProgram ManagementSummaryFor Practice and DiscussionKey TermsReferencesChapter 7 AdvocacyAdvocacy DefinedBecoming Fluent in the Language of AdvocacyCreating an Advocacy Agenda for a ProgramForming Alliances and Partnerships for AdvocacyAdvocacy MethodsExamples of Successful Health Policy AdvocacyOvercoming Challenges to AdvocacySummaryFor Practice and DiscussionKey TermsReferencesChapter 8 Communicating Health Information EffectivelyCommunication in Health Promotion ProgramsDeveloping a Communication Plan for a SiteDeveloping and Pretesting Concepts, Messages, and MaterialsIncreased Consumption of Misinformation and DisinformationSummaryFor Practice and DiscussionKey TermsReferencesChapter 9 Where Money Meets Mission: Developing, Increasing, and Sustaining Program FundingFunding is PowerSources of Program FundingFunding Varies by Program Participants and SettingWriting a Grant ProposalMaintaining Relationships With FundersFundraising Activities and StrategiesWorking With Board MembersSummaryFor Practice and DiscussionKey TermsReferences
15 Part Four: Evaluating and Sustaining Health Promotion ProgramsChapter 10 Evaluating and Improving Health Promotion ProgramsUnderstanding Program EvaluationUsing a Participatory Approach to EvaluationDifferent Types of Program EvaluationsProgram and Evaluation AlignmentEvaluation ReportImplementing an EvaluationImproving Health Promotion ProgramsSummaryFor Practice and DiscussionKey TermsReferencesChapter 11 Using Big Data for Action and ImpactWhat Is Big Data?Health Analytics Data Mining with Health Promotion Big DataHealth Promotion Dashboards and Visual MappingBuilding Big Data Organizational CapacityBig Data ChallengesHealth Information Management and Health Informatics Professionals: Big Data Professional FieldsSummaryFor Practice and DiscussionKey TermsReferencesChapter 12 Sustaining Health Promotion ProgramsHealth Promotion Program SustainabilityImplementation Science Improves Program Effectiveness and SustainabilityEnhancing Program Impact and SustainabilityIncreasing Sustainability by Ensuring Competence through CredentialingSummaryFor Practice and DiscussionKey TermsReferences
16 Part Five: Health Promotion Programs in Diverse SettingsChapter 13 School Health Education: Promoting Health and Academic SuccessHistory of School Health EducationOpportunities and Challenges in Promoting Health and Academic SuccessTools and ResourcesCareer OpportunitiesSummaryFor Practice and DiscussionKey TermsReferencesChapter 14 Promoting Health in Colleges and UniversitiesHistory of Health Promotion Programs in Colleges and UniversitiesOpportunities and Challenges in College HealthTools and ResourcesCareer OpportunitiesSummaryFor Practice and DiscussionKey TermsReferencesChapter 15 Patient-Centered Health Promotion Programs in Healthcare OrganizationsHistory of Patient-Centered Health Promotion ProgramsOpportunities and Challenges of Patient-Centered Health Promotion ProgramsTools and ResourcesCareer OpportunitiesSummaryFor Practice and DiscussionKey TermsReferencesChapter 16 Health Promotion Programs in Workplace SettingsHistory of Health Promotion in the WorkplaceOpportunities and Challenges in the WorkplaceTools and ResourcesCareer OpportunitiesSummaryFor Practice and DiscussionKey TermsReferencesChapter 17 Promoting Community Health: Local Health Departments and Community Health OrganizationsHistory of Local Health Departments and Community Health OrganizationsOpportunities and Challenges to Promoting Community HealthTools and ResourcesCareer OpportunitiesSummaryFor Practice and DiscussionKey TermsReferences
17 Index
List of Figures
1 Chapter 11.1 Health promotion is associated with more than just...1.2 Dynamic interaction between strategies aimed...1.3 Using Healthy People 2030 to promote health
2 Chapter 22.1 Equality, Equity, Justice2.2 Poverty by Race/Ethnicity2.3 Food Insecurity2.4 Racial and Ethnic Health Disparities among...2.5 Adjusted Cohort Graduation Rate (ACGR) for...2.6 DC Healthy People 2020 Framework and Action...
3 Chapter 33.1 Theory of Planned Behavior and Theory of Reasoned Action...3.2 PRECEDE-PROCEED Model
4 Chapter 44.1 Comparisons to State and Federal Data4.2 Data Comparisons to Subgroups4.3 Factors in Decisions on Actions to Take After...
5 Chapter 55.1 Search Page on the Website of the Evidence-Based...5.2 The Community Guide Website Displaying the Categories...5.3 National Cancer Institute Evidence-Based Cancer...5.4 Health Evidence Home page
6 Chapter 66.1 Action Plan Form6.2 Schematic Logic Model6.3 Boca Sana, Cuerpo Sano/Healthy Mouth, Healthy...6.4 Abbreviated Gantt Chart of Educational Activities
7 Chapter 77.1 Message Box
8 Chapter 88.1 Health Education Resource for People with Diabetes...8.2 Four Test Concepts for a Health and Wellness Program
9 Chapter 99.1 Events of 2020 Pushed Foundations to Shift Focus
10 Chapter 1010.1 Plan-Do-Study-Act Cycle
11 Chapter