Business Plans For Dummies®, 3rd Edition
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Library of Congress Control Number: 2022930647
ISBN 978-1-119-86637-4 (pbk); ISBN 978-1-119-86638-1 (ebk); ISBN 978-1-119-86639-8 (ebk)
Business Plans For Dummies®
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Table of Contents
1 Cover
4 Introduction About This Book Foolish Assumptions Icons Used in This Book Beyond the Book Where to Go From Here
5 Part 1: Getting Started with Business Plans Chapter 1: Preparing to Do a Business Plan Identifying Your Planning Resources Assembling Your Planning Team Putting Your Plan on Paper or in Cyberspace Chapter 2: Understanding the Importance of a Business Plan Bringing Your Ideas into Focus Understanding the Planning behind the Plan Satisfying Your Audience Chapter 3: Setting Off in the Right Direction Understanding Why Values Matter Clarifying Your Company Values Creating Your Company’s Vision Statement Chapter 4: Charting the Proper Course Creating Your Company’s Mission Statement Introducing Goals and Objectives Minding Your Own Business: Setting Goals and Objectives
6 Part 2: Describing Your Marketplace Chapter 5: Examining the Business Environment Understanding Your Business Analyzing Your Industry Recognizing Critical Success Factors SWOT: Preparing for Opportunities and Threats Chapter 6: Slicing and Dicing Markets