Бизнес-копирайтинг. Как писать серьезные тексты для серьезных людей. Денис Каплунов. Читать онлайн. Newlib. NEWLIB.NET
NEWLIB.NET

Бизнес-копирайтинг. Как писать серьезные тексты для серьезных людей. Денис Каплунов

Читать онлайн.

Автор: Денис Каплунов
Издательство: Манн, Иванов и Фербер
Серия:
Жанр произведения: Маркетинг, PR, реклама
Год издания: 2015
isbn: 978-5-00057-471-3
Скачать книгу
сайте, куда он попал по результатам поиска или по ссылке в социальных сетях.

      Человек, желающий прочитать нечто нехудожественное, обращается к тексту с вполне конкретными вопросами. Четкое понимание информационных потребностей позволит вам насытить тексты информацией, которую посетитель будет внимательно изучать, поскольку увидит ответы на свои вопросы.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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
Скачать книгу