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Smart Innovation Set
coordinated by
Dimitri Uzunidis
Volume 38
Immersive Technologies to Accelerate Innovation
How Virtual and Augmented Reality Enables the Co-Creation of Concepts
Sylvain Fleury
Simon Richir
First published 2021 in Great Britain and the United States by ISTE Ltd and John Wiley & Sons, Inc.
Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licenses issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned address:
ISTE Ltd
27-37 St George’s Road
London SW19 4EU
UK
John Wiley & Sons, Inc.
111 River Street
Hoboken, NJ 07030
USA
© ISTE Ltd 2021
The rights of Sylvain Fleury and Simon Richir to be identified as the authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988.
Library of Congress Control Number: 2021943895
British Library Cataloguing-in-Publication Data
A CIP record for this book is available from the British Library
ISBN 978-1-78630-770-5
Foreword
The need for change in a company often translates into a real need to adapt in order to survive, especially in a constrained environment; in other words, it is a matter of innovating or dying. This was well illustrated during recent crises, for example in 2008 with the financial crisis, when, even under reduced resources, the accelerated change toward an “open innovation” model with external