Marketing for Sustainable Development. Группа авторов

among Parisian consumers of luxury items that consisted of 39 semi-directed interviews and a focus group (13 respondents). The respondents differed in age, gender and socioprofessional category. The aim was to explore the sources of dissonance between luxury and sustainable development, as well the consumer reactions to the perceived contradictions.

      3 3 A technology based on a particular form of databases distributed, secured and certified but without federal authority. A blockchain can therefore be adopted to be broadly accessible and, above all, unfalsifiable.

      4 4 Internet of Things, or “connected objects”: this includes all electronic devices with an embedded software system making it possible to conduct exchanges via an information and/or communication network (Internet, broadcasting, GSM, etc.).