Continuity Model Generation. Justin B. Craig

In sum, the higher purpose of FCBs is to provide for future generations’ fulfillment, not only economically but socially. The essence of continuity, therefore, is devotion to a greater cause, which encompasses social and economic objectives (Tomer 2001). Thus, the contention is that family business manager–stewards who have the capacity to be courageous decision-makers and are able to strike the delicate balance between their self- and other-regarding interests will increase their chances of continuity.

Illustration 11 THE FOUR Cs FRAMEWORK