Маркетинг территорий. Как города и страны привлекают туристов, новых жителей и бизнес. А. В. Чечулин. Читать онлайн. Newlib. NEWLIB.NET

Автор: А. В. Чечулин
Издательство: КАРО
Серия: Современная наука
Жанр произведения: Маркетинг, PR, реклама
Год издания: 2021
isbn: 978-5-9925-1507-7
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ред. Т. В. Сачук. – Петрозаводск: Карельский научный центр РАН, 2013.

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      Там же. С. 9.

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      Некоторые эксперты в качестве хронологической точки отсчета называют 2005 г., когда Саймон Анхольт основал в Лондоне свой журнал «Брендинг мест и публичная дипломатия», другие говорят о 80-90-х годах ХХ столетия, называя Ф. Котлера основателем маркетингового подхода к задачам развития территорий.

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      См.: Elliott S. Puerto Rico revives a 50-year-old campaign // The New York Times: December 3, 2009. См. также: URL: http://mediarevelations2x. blogspot.com/2010/01/ogilvy-mather-re-runs-50-year-old.html [дата обращения 14.01.2021].

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