Система дистрибуции. Инструменты создания конкурентного преимущества. Татьяна Сорокина. Читать онлайн. Newlib. NEWLIB.NET

Автор: Татьяна Сорокина
Издательство:
Серия:
Жанр произведения: Маркетинг, PR, реклама
Год издания: 2015
isbn: 978-5-9614-3731-7
Скачать книгу
легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

      Сноски

      1

      ABC-анализ – анализ товарных запасов путем деления на три категории: А – наиболее ценные (20 % ассортимента, 80 % продаж), В – промежуточные (30 % ассортимента, 15 % продаж), С – наименее ценные (50 % ассортимента, 5 % продаж).

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