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PART FOUR: WHO SHOULD YOU CALL? MOSTLY, CALL PEOPLE YOU KNOW
CHAPTER 23: YOU KNOW HUNDREDS OF PEOPLE WHO CAN BUY FROM YOU – CALL THEM!
CURRENT CUSTOMERS
PAST CUSTOMERS
CURRENT PROSPECTS
PAST PROSPECTS
THESE CALLS ARE LIGHTNING FAST
THE UPCOMING CHAPTERS
HOW TO PLAN WHO TO CALL
CHAPTER 24: CALL CUSTOMERS WHO CAN BUY MORE FROM YOU
ABOUT THIS GROUP OF CUSTOMERS
WHY CALL THEM?
YOUR SCRIPT: WHAT TO SAY TO CUSTOMERS WHO CAN BUY MORE
CHAPTER 25: CALL CUSTOMERS WHO JUST RECEIVED PRODUCTS OR SERVICES
ABOUT THIS GROUP OF CUSTOMERS
WHY CALL THEM?
YOUR SCRIPT: WHAT TO SAY TO CUSTOMERS WHO JUST RECEIVED PRODUCTS OR SERVICE FROM YOU
CHAPTER 26: CALL CUSTOMERS WHO HAVEN'T MADE THEIR REGULAR PURCHASE IN A WHILE
ABOUT THIS GROUP OF CUSTOMERS
WHY CALL THEM?
YOUR SCRIPT: WHAT TO SAY TO CUSTOMERS WHO USED TO BUY SOMETHING REGULARLY BUT STOPPED
CHAPTER 27: CALL CUSTOMERS WHO EMAIL YOU ORDERS AND INQUIRIES
ABOUT THIS GROUP OF CUSTOMERS
WHY CALL THEM?
YOUR SCRIPT: WHAT TO SAY TO CUSTOMERS WHO EMAIL ORDERS AND INQUIRIES
CHAPTER 28: CALL CUSTOMERS WHO HAVE A QUOTE OR PROPOSAL
ABOUT THIS GROUP OF CUSTOMERS
WHY CALL THEM?
YOUR SCRIPT: WHAT TO SAY TO CUSTOMERS WHO HAVE A QUOTE OR PROPOSAL
CHAPTER 29: CALL CUSTOMERS YOU HAVEN'T TALKED TO IN THREE MONTHS OR MORE
ABOUT THIS GROUP OF CUSTOMERS
WHY CALL THEM?
YOUR SCRIPT: WHAT TO SAY TO CUSTOMERS YOU HAVEN'T TALKED TO IN THREE MONTHS OR MORE
CHAPTER 30: CALL CUSTOMERS WHO USED TO BUY FROM YOU, BUT STOPPED
ABOUT THIS GROUP OF CUSTOMERS
WHY CALL THEM?
YOUR SCRIPT: WHAT TO SAY TO CUSTOMERS WHO USED TO BUY FROM YOU BUT STOPPED
NOW, PIVOT TO THE SALE
CHAPTER 31: CALL CUSTOMERS WHO ARE HOUSE ACCOUNTS AND RARELY HEAR FROM YOUR COMPANY
Автор: | Alex Goldfayn |
Издательство: | John Wiley & Sons Limited |
Серия: | |
Жанр произведения: | Маркетинг, PR, реклама |
Год издания: | 0 |
isbn: | 9781119814658 |
CALL TACTICS, MECHANICS, AND STRATEGIES
CHAPTER 14: HOW PROACTIVE CALLS CAN FIT INTO YOUR SALES PROCESS
WHAT PROACTIVE CALLS CAN DO FOR YOU
BUILDING RELATIONSHIPS WITH PROSPECTS BEFORE YOUR SALES CONVERSATION BEGINS
START NEW SALES CONVERSATIONS WITH NEW PROSPECTS
PROGRESS EXISTING OPPORTUNITIES TOWARD A QUOTE OR PROPOSAL
FOLLOW UP ON QUOTES AND PROPOSALS TO CLOSE THEM
BEGIN DISCUSSIONS ABOUT ADDITIONAL PRODUCTS OR SERVICES FOR YOUR EXISTING CUSTOMERS
NOTE: YOU KNOW THESE PEOPLE
CHAPTER 15: PRE- AND POST-CALL COMMUNICATIONS
PHONE FIRST: MAKE CALLS THE FIRST COMMUNICATION IN YOUR SELLING WORK
THE OPTIONAL PRE-CALL COMMUNICATION
SEND A POST-CALL COMMUNICATION
CHAPTER 16: WHAT TIME OF DAY SHOULD YOU CALL?
EAT THE FROG
CHAPTER 17: HOW MANY CALLS PER DAY?
THREE PROACTIVE CALLS DAILY IS ENOUGH TO DRIVE UP YOUR SALES SIGNIFICANTLY
SO, HOW MANY CALLS PER DAY IS THE RIGHT NUMBER?
CHAPTER 18: THE POWER OF A POMODORO TIMER
WHY USE A POMODORO TIMER?
HOW TO USE IT
CHAPTER 19: ALWAYS LEAVE A VOICEMAIL: SIMPLE SCRIPTS TO GET YOUR CALLS RETURNED
COMPONENTS OF AN EFFECTIVE VOICE MESSAGE
SEND AN ELECTRONIC MESSAGE AFTER LEAVING YOUR VOICEMAIL
CHAPTER 20: AN EFFECTIVE PROACTIVE CALL HAS THREE PARTS
ALTOGETHER, EACH OF THESE CALLS LASTS 5 TO 10 MINUTES – NO MORE
MOST PEOPLE ARE CHALLENGED BY THE THIRD PART
CHAPTER 21: SILENCE WILL MAKE YOU RICH
IT'S OUR DISCOMFORT, NOT THE CUSTOMER'S
THE CUSTOMER SHOULD TALK AT LEAST 75% OF THE TIME
CHAPTER 22: WHY IT'S CRITICAL TO LOG YOUR CALLS