The student of this course is, or should be, engaged in the business of training for success in the battle of life. To win there are many factors which must have attention. A well organized, alert and energetic mind is produced by various and sundry stimuli, all of which are plainly described in these lessons.
It should be remembered, however, that the mind requires, for its development, a variety of exercise, just as the physical body, to be properly developed, calls for many forms of systematic exercise.
Horses are trained to certain gaits by trainers who hurdle-jump them over handicaps which cause them to develop the desired steps, through habit and repetition. The human mind must be trained in a similar manner, by a variety of thought-inspiring stimuli.
You will observe, before you have gone very far into this philosophy, that the reading of these lessons will superinduce a flow of thoughts covering a wide range of subjects. For this reason the student should read the course with a note-book and pencil at hand, and follow the practice of recording these thoughts or “ideas” as they come into the mind.
By following this suggestion the student will have a collection of ideas, by the time the course has been read two or three times, sufficient to transform his or her entire life-plan.
By following this practice it will be noticed, very soon, that the mind has become like a magnet in that it will attract useful ideas right out of the “thin air,” to use the words of a noted scientist who has experimented with this principle for a great number of years.
You will do yourself a great injustice if you undertake this course with even a remote feeling that you do not stand in need of more knowledge than you now possess. In truth, no man knows enough about any worth-while subject to entitle him to feel that he has the last word on that subject.
In the long, hard task of trying to wipe out some of my own ignorance and make way for some of the useful truths of life, I have often seen, in my imagination, the Great Marker who stands at the gateway entrance of life and writes “Poor Fool” on the brow of those who believe they are wise, and “Poor Sinner” on the brow of those who believe they are saints.
Which, translated into workaday language, means that none of us know very much, and by the very nature of our being can never know as much as we need to know in order to live sanely and enjoy life while we live.
Humility is a forerunner of success!
Until we become humble in our own hearts we are not apt to profit greatly by the experiences and thoughts of others.
Sounds like a preachment on morality? Well, what if it does?
Even “preachments,” as dry and lacking in interest as they generally are, may be beneficial if they serve to reflect the shadow of our real selves so we may get an approximate idea of our smallness and superficiality.
Success in life is largely predicated upon our knowing men!
The best place to study the man-animal is in your own mind, by taking as accurate an inventory as possible of YOURSELF. When you know yourself thoroughly (if you ever do) you will also know much about others.
To know others, not as they seem to be, but as they really are, study them through:
1 — The posture of the body, and the way they walk.
2 — The tone of the voice, its quality, pitch, volume.
3 — The eyes, whether shifty or direct.
4 — The use of words, their trend, nature and quality. Through these open windows you may literally “walk right into a man’s soul” and take a look at the REAL MAN!
Going a step further, if you would know men study them:
When angry
When in love
When money is involved
When eating (alone, and unobserved, as they believe)
When writing
When in trouble
When joyful and triumphant
When downcast and defeated
When facing catastrophe of a hazardous nature
When trying to make a “good impression” on others
When informed of another’s misfortune
When informed of another’s good fortune
When losing in any sort of a game of sport
When winning at sport
When alone, in a meditative mood.
Before you can know any man, as he really is, you must observe him in all the foregoing moods, and perhaps more, which is practically the equivalent of saying that you have no right to judge others at sight. Appearances count, there can be no doubt of that, but appearances are often deceiving.
This course has been so designed that the student who masters it may take inventory of himself and of others by other than “snap-judgment” methods. The student who masters this philosophy will be able to look through the outer crust of personal adornment, clothes, so-called culture and the like, and down deep into the heart of all about him.
This is a very broad promise!
It would not have been made if the author of this philosophy had not known, from years of experimentation and analysis, that the promise can be met. Some who have examined the manuscripts of this course have asked why it was not called a course in Master Salesmanship. The answer is that the word “salesmanship” is commonly, associated with the marketing of goods or services, and it would, therefore, narrow down and circumscribe the real nature of the course. It is true that this is a course in Master Salesmanship, providing one takes a deeper-than-the-average view of the meaning of salesmanship.
This philosophy is intended to enable those who master it to “sell” their way through life successfully, with the minimum amount of resistance and friction. Such a course, therefore, must help the student organize and make use of much truth which is overlooked by the majority of people who go through life as mediocres.
Not all people are so constituted that they wish to know the truth about all matters vitally affecting life. One of the great surprises the author of this course has met with, in connection with his research activities, is that so few people are willing to hear the truth when it shows up their own weaknesses.
We prefer illusions to realities!
New truths, if accepted at all, are taken with the proverbial grain of salt. Some of us demand more than a mere pinch of salt; we demand enough to pickle new ideas so they become useless.
For these reasons the Introductory Lesson of this course, and this lesson as well, cover subjects intended to pave the way for new ideas so those ideas will not be too severe a shock to the mind of the student.
The thought the author wishes to “get across” has been quite plainly stated by the editor of the American
Magazine, in an editorial which appeared in a recent issue, in the following words:
“On a recent rainy night, Carl Lomen, the reindeer king of Alaska, told me a true story. It has stuck in my crop ever since. And now I am going to pass it along.
“‘A certain Greenland Eskimo,’ said Lomen, ‘was taken on one of the American North Polar expeditions a number of years ago. Later, as a reward for faithful service, he was brought to New York City for a short visit. At all the miracles of sight and sound he was filled with