Покупатель на крючке. Руководство по созданию продуктов, формирующих привычки. Нир Эяль

http://mungerisms.blogspot.com/2010/04/charlie-munger-turning-2-millioninto-2.html.

      27

      “Candy Crush: So Popular It’s Killing King’s IPO?” Yahoo Finance. По состоянию на 16 декабря 2013 г. http://finance.yahoo.com/blogs/theexchange/candy-crush-so-popular-it-s-smashing-interest-in-an-ipo-160523940.html.

      28

      “Evernote: ‘The Longer You Use It, the More Likely You Are to Pay’.” CNET. По состоянию на 12 ноября 2013 г. http://news.cnet.com/8301-30685_3-57339139-264/evernote-the-longer-you-use-it-the-more-likely-you-are-to-pay/.

      29

      Freedman, David H. “Say Hello to Your New Brain.” Inc.com. По состоянию на 14 ноября 2013 г. http://www.inc.com/magazine/201112/evernote-2011-company-of-the-year.html.

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