A circular economy requires civic and consumer demand, and a pervasive adoption by manufacturers who make a commitment to iterative improvements and the sharing of best practices. To install a circular economy, public officials and policy makers must set regulatory approaches to resource use, require that materials meet sustainability standards, and offer an industrialized rewards system to foster best practices in manufacturing. Consumers must demand and purchase sustainable products. Manufacturers, incentivized and ideally required to design products to be durable, reusable, environmentally friendly, and able to be repurposed, are the builders of the circular economy.
To effect deep impact across the board, behaviors need to change so that a circular economy is the norm. Rather than continually depleting our resources, a circular economy moves us closer to being a net positive contributor to nature’s health.
Spotlight: Palo Alto
Any mayor, city manager, or Outdoor Citizen could take a stroll through Palo Alto, California, and recognize the quality of this California gem. Palo Alto sits an hour’s drive south of San Francisco, and it shines from many vantage points—its proximity to Silicon Valley, its sunny and temperate weather, its wealth of arts and cultural attractions, its robust retail stores, its high-quality parks and outdoor infrastructure, and what bubbles from its renowned Stanford University. One of the city’s most ambitious recent efforts was the creation of its Parks, Trails, Natural Open Space and Recreation Master Plan. The 187-page plan was adopted in 2017 and is intended to serve the city for a twenty-year period.5 The process to develop the plan consisted of three phases:
Phase I: Community Engagement, Specific Site Analysis, and Program Analysis. This phase included development of a comprehensive inventory and analysis of all Palo Alto parks, trails, developed natural open space areas (picnic areas, parking lots), and recreational facilities and programs; analysis of current and forecasted demographic and recreation trends; and analysis of community recreation needs. It also included identification of community and stakeholder needs, interests, and preferences for system enhancements using a proactive community engagement process with a broad range of activities.
Phase II: Developing and Prioritizing Project and Program Opportunities. During this phase, Palo Alto developed goals, policies, and programs; identified capital projects, needed renovations, and other improvements; and prioritized actions into short, medium, and long-term implementation timelines using what was learned in Phase I The Palo Alto community provided feedback on priorities and programs through several activities.
Phase III: Master Plan Drafting, Review, and Adoption. In Phase III, the Parks and Recreation Commission (PRC), City Council, and Palo Alto community reviewed and refined the draft Master Plan, and Council adopted it. Community engagement opportunities were infused throughout the planning process. Engagement methods included a wide variety of tools and activities, offered within a range of formats, time frames, and levels of interaction, to engage with Palo Alto’s diverse community members in ways that were comfortable and convenient for them.6
Palo Alto and its outdoor-focused master plan should be an example to all cities looking to enhance their outdoor strategies; every city is unique, but the steps in the plan are universally doable. The first step is to understand what natural assets a city already has—for Palo Alto, this included thirty-two parks and four open space preserves covering approximately 4,165 acres of land—and to understand the outdoor needs of the community through both demographic data and community engagement. The second step is to decide what projects to pursue and set short, medium, and long-term goals. The third is to bring together community and public officials to finalize the plan.
Palo Alto’s method of community engagement included a project webpage, regular online and print communication and updates, face-to-face surveys at popular locations and community events, interactive workshops, online surveys, and more. The mayor and the city’s Community Services and Public Works Departments genuinely valued and pursued an understanding of what residents wanted. The plan also used extensive mapping to show areas where residents lacked access to parks and natural spaces within a quarter-mile of their homes, existing and planned bikeways and pedestrian routes that could be leveraged to improve park and recreation access, and more.
Spotlight: Will Rogers
I first met Will Rogers, the president emeritus of the Trust for Public Land (TPL), four years ago at a San Francisco Parks Alliance meeting. The San Francisco Parks Alliance champions and cares for parks and public spaces through support from community groups, local businesses, and city governments. Will was at the meeting as an advocate for what the Parks Alliance stands for; its values overlap those of the TPL, which creates parks, protects natural land—particularly in cities—and connects people with the outdoors. Will understands that conservation organizations can accomplish much more when they work together, and his team values kindness and collaboration. They have a core belief in the urgency of our collective conservation work and the importance of supporting one another. I liked him right away.
Will has big ideas and a guiding vision, and he’s incredibly effective. He’s approachable and accessible, and he connects people to the “why” of their work; its value, not just the steps necessary to get a project done. Under Will’s leadership, the Trust for Public Land developed its ParksScore index. The ParksScore index is “the most comprehensive evaluation of park access and quality in the 100 largest U.S. cities”7 and a tool for city leaders and their Outdoor Citizens to see where their city falls in comparison to others. Will told me that he believes city leaders are starting to see the awe-inspiring value of green spaces, from how they attract prospective residents to how they bring businesses looking to relocate. In Will’s words, “Cities are now thinking parks give them a competitive advantage and see the multiple benefits that parks provide—including addressing public health and climate change. From day one, we thought the connection with nature was vital and that people needed to be part of the solution or they would be part of the problem.”8
In 2017, TPL launched a “ten-minute walk” campaign aimed at making sure green spaces are within a ten-minute walk of all city dwellers in the United States. According to Will, “One hundred million people living in communities of need don’t have access to parks and green spaces. If we don’t get it right in cities, we are in big trouble.” Will told me that TPL hoped to get twenty-five mayors around the country to sign up for the ten-minute walk commitment, but ended up getting 140 mayors on board, greatly exceeding his team’s expectations. He thinks the program gets mayors’ competitive juices flowing.
Will also gave me case examples of cities embracing Outdoor City practices. He told me about how Los Angeles, California, made a “Green Bond Pledge” in 2018. The pledge is a declared commitment to building sustainable infrastructure, and a long-term investment in it. This type of investment is typically financed by bonds, and scrutinized by investors who check the projects’ sustainability and that they are adaptive and resilient to climate change. He also cheered on Chattanooga, Tennessee, which has reinvented itself through outdoor recreation and trails, and Houston, Texas, where, he says, 40 percent of residents are within a ten-minute walk of parks and the city aims to increase this to 70 percent by 2050. To reach this ambitious goal by 2050, Houston has adopted an innovative public-private partnership called the Bayou Greenway Initiative, which will invest more than $220 million in the creation of a “ribbon of green:” 150 miles of continuous trails connected to three thousand acres of green spaces. It’s intended to be easily accessible to 1.5 million Houstonians.9
The green spaces created and advocated for as a result of the work of TPL and like-minded organizations add to our overall health and quality of life. It’s easy to see that the Bayou Greenway Initiative and others like it will become catalysts to get more people outdoors and to foster mobility, resiliency, and economic development.
Spotlight: Mount Auburn Cemetery
When you think of urban green spaces, parks are most likely at the forefront of your mind. But there are many kinds of urban green spaces, and cemeteries are one