5 Part 3: Growing and Knowing Your Audience Chapter 10: Building Your Audience Developing a Community Understanding Subscribers and Their Value Managing Comments Configuring Community Settings Getting Viewers to Engage Capturing the Captioning Opportunity Producing Live Events Chapter 11: Knowing Your Audience Getting Started with YouTube Analytics Learning about Video Views Understanding Your Audience Optimizing Discoverability Making Sure Your Audience Is Engaged Imagining the Future of YouTube Analytics
6 Part 4: YouTube Channels Are Serious Business Chapter 12: How and Why Businesses Use YouTube Understanding Video and Business Understanding Your YouTube Business Components Integrating YouTube with Other Campaigns Chapter 13: Expanding Your Audience with Google Ads Understanding YouTube Advertising Planning for Advertising Determining Your Ad Targets Navigating Google Ads Setting Up a YouTube Ad Campaign Creating a YouTube Ad Measuring Clicks and Results Optimizing Your Campaign Chapter 14: YouTube Monetization: How to Earn Money on YouTube Partnering with YouTube From Ads to AdSense Strikes
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Part 5: The Part of Tens
Chapter 15: Ten Key Steps to Improving YouTube Search Results
Updating Video Metadata
Managing Video Titles
Understanding Working Titles
Optimizing Thumbnails for Viewer Session Time
Managing Video Descriptions
Adding Closed Captioning
Handling Tags
Refreshing Metadata
Understanding Channel SEO
Avoiding Misleading Metadata
Chapter 16: Ten Things to Know About Copyright
Remember Who Owns the Copyright
Attribution Does Not Absolve a Copyright Violation
Know the Consequences
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