The New Rules of Marketing and PR. David Meerman Scott

Tweet Your Thoughts to the World Social Networking and Personal Branding The CIA Joins Twitter The Sharing More Than Selling Rule Connecting with Fans How Amanda Palmer Raised a Million Dollars via Social Networking Which Social Networking Site Is Right for You? Nextdoor, the Social Network for Local Businesses You Can’t Go to Every Party, So Why Even Try? Optimizing Social Networking Pages Integrate Social Media into an Offline Conference or Event Build a Passionate Fan Base Social Networking and Crisis Communications Why Participating in Social Media Is Like Exercise Notes 15 Blogging to Reach Your Buyers What Should You Blog About? Blogging Ethics and Employee Blogging Guidelines Blogging Basics: What You Need to Know to Get Started Bling Out Your Blog Building an Audience for Your New Blog Tag, and Your Buyer Is It Cities That Blog Blogging outside North America What Are You Waiting For? Notes 16 An Image Is Worth a Thousand Words Photographs as Compelling Content Marketing Images of Real People Work Better Than Inane Stock Photos How to Market an Expensive Product with Original Photographs Why I Love Instagram Marketing Your Product with Photos on Instagram Sharing with Pinterest The Power of SlideShare for Showcasing Your Ideas Infographics Notes 17 Video and Podcasting Made Easy Video and Your Buyers Business-Casual Video Stop Obsessing over Video Release Forms Your Smartphone Is All You Need Facebook Live Is Great for Real-Time Content Marketing Video to Showcase Your Expertise Getting Started with Video Video Created for Buyers Generates Sales Leads Podcasting 101 Notes 18 How to Use News Releases to Reach Buyers Directly News Releases in a Web World The New Rules of News Releases If They Find You, They Will Come Driving Buyers into the Sales Process Developing Your News Release Strategy Publishing News Releases through a Distribution Service Reach Even More Interested Buyers with RSS Feeds Simultaneously Publish Your News Releases to Your Website The Importance of Links in Your News Releases Focus on the Keywords and Phrases Your Buyers Use If It’s Important Enough to Tell the Media, Tell Your Clients and Prospects, Too! Notes 19 Your Newsroom: A Front Door for Much More Than the Media Your Newsroom as (Free) Search Engine Optimization Reaching Reporters and Editors and Telling Your Story Best Practices for Newsrooms Ontario University Shines Spotlight on Faculty Researchers A Newsroom to Reach Journalists, Customers, and Bloggers Notes 20 The New Rules for Reaching the Media “Re:,” Nontargeted Pitches, and Other Sleazy Tactics The New Rules of Media Relations Blogs and Media Relations How Blog Mentions Drive Mainstream Media Stories Launching Ideas with the U.S. Air Force How to Pitch the Media Notes 21 Newsjacking Your Way into the Media Скачать книгу