Lifestyle Gurus. Chris Rojek

Successful lifestyle planning and application is not just adaptive, it is presented as eternally evolving. The type of labour that today’s lifestyle gurus offer, therefore, is not a once-and-for-all undertaking. On the contrary, in the race to achieve acceptance, approval, social impact and self-validation, the discipline that lifestyle gurus preach is cultivating attention capital by continuous labour. If you want to make the most of yourself in life, which changes in rapid and often unpredicted ways, you must make a lifelong commitment to work without end (Crary 2014).