Как продавать технологии большим компаниям. Борис Николаенко. Читать онлайн. Newlib. NEWLIB.NET

Автор: Борис Николаенко
Издательство: Издательские решения
Серия:
Жанр произведения: О бизнесе популярно
Год издания: 0
isbn: 9785005189646
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New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies Paperback – Illustrated, April 20, 2005 by Robert B. Miller.

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      Retargeting Drives 63% Revenue Uplift; Retargeting vs new user acquisition: Which wins?

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      Жигилий Е. Мастер звонка. Как объяснять, убеждать, продавать по телефону. М.: Манн, Иванов и Фербер, 2020.

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      Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price Hardcover – Illustrated, December 3, 2018 by Keenan.

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      Конрат Дж. Продажи большим компаниям. М.: Манн, Иванов и Фербер, 2013.

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