Popular, colourful and in short supply, parrots once again became expensive status symbols. During the fifteenth and sixteenth centuries – the great age of exploration – the fact that parrots were fashionable, in big demand and valuable meant that sailors travelling to new lands in tropical latitudes were on the look-out for them.
When Columbus returned to Seville in 1493 from his first expedition to the Caribbean, the parrots he brought back were displayed at his ceremonial reception. He had obtained the birds from natives who had tamed them. A pair was presented to his royal patron, Queen Isabella of Castile. These parrots were probably the species of bird from the genus Amazona that remains native to Cuba and the Bahamas today, the Cuban Amazon or Cuban Parrot (Amazona leucocephala).
As the Conquistadors pressed their explorations throughout the islands and deeper into the mainlands of Central and South America, they found the practice of taming and keeping parrots was commonplace among the local populations. There is every reason to believe that the indigenous peoples of the tropics have kept parrots for thousands of years, and certainly for a lot longer than Europeans, a practice that many tribal societies continue to this day. Forest dwelling peoples with an intimate knowledge of their surroundings took the colourful birds to the heart of their culture where they became prized and revered possessions. Small-scale collecting by indigenous people for local trade was, however, very different from the approach of the Europeans. The foreigners had wholeheartedly embarked on their globalisation adventure and wanted volume supplies for the mass markets back home.
The parrots and the forest people were to have a lot in common. One was to face biological oblivion, the other cultural genocide. There is a story from 1509 in which the tame parrots belonging to local villages raised the alarm about an impending attack. Perched in the trees and on huts around a village, the birds screamed and shouted at the approach of Spanish soldiers, thereby enabling the local population to escape from their assailants into the forest. But the alliance of birds and ‘Stone Age’ humans was no match for muskets and axes. They did not resist the might of the colonial powers for long. The birds and the forests were soon victims of an unprecedented age of plunder.
In the 1500s the plumage of brightly coloured birds became fashionable for personal ornamentation. Taxes levied on the Indian populations recently subjugated by European armies were partly paid in macaw feathers. The long plumes of these birds were naturally collectable, desirable, exotic and beautiful. European consumers wanted them and would pay handsomely. Feathers were one thing, whole birds quite another. As the voyages of novelty-hungry explorers penetrated more and more remote localities, so the variety of parrots brought home increased. In 1501, Portuguese sailors brought the first macaws back to Europe from Brazil. The birds were known to the local people as ‘macauba’ and were probably Scarlet Macaws (Ara macao). Such birds were to become among the most desirable of all parrots to cage and own. Later on, a blue one would also enter the trade. That creature, the Spix’s Macaw, would become the most valuable of all.
In 1505 parrots were imported to England. They were an instant success and became fashionable accessories, at least for the better off. In addition to his six wives, Henry VIII kept one (an African Grey) at Hampton Court. A portrait of William Brooke, 10th Baron Cobham, with his family painted in the middle 1500s hangs at Longleat House in Wiltshire, England. It portrays a family dressed in typical Tudor clothes seated around a meal table. A parrot stands among the dishes of food. It looks like some species of amazon but is not any bird we know today.
Being vegetarian and able to thrive on a diet of seeds and fruits,10 parrots could endure the long sea voyages that would kill most insectivorous birds. The trade became more regular and grew increasingly lucrative as the birds’ popularity soared. The establishment of Portuguese and Dutch colonies in Asia would soon ensure a supply of birds from the East too.
Mass-produced metal cages meant that the birds became more widespread in captivity as the ever-expanding supply of wild parrots brought down prices. When zoological gardens were opened in European cities during the nineteenth century, the cheeky, colourful parrots were an instant hit with the public. London Zoo was the first scientific zoological garden in the modern world. It was founded in 1828 and opened its gates on the fringes of the green expanse of Regent’s Park as a means to fund the scientific work of the London Zoological Society. Parrots were a big draw; so a special building, the Parrot House, was opened.
The red-brick Parrot House at the Zoo today is an essential part of the gardens’ character and stands as a monument to the popularity of parrots during Britain’s imperial age. Many of the parrots that have passed through there are among the rarest, most beautiful and coveted creatures in the world. Spix’s Macaws were fleetingly among them, but in an age when the fragility of our world was undreamt of, little or no thought would have been spared for the precariousness of these birds’ existence.
In those times, the complete disappearance of entire species through collecting must have seemed a most unlikely prospect. During this colonial age in which collecting was obsessive, the accumulation of animals would not have seemed very different from amassing, cataloguing and displaying inanimate objects. Today we know better. While our forebears took precautions to safeguard paintings, statues and other works of art for posterity, they could not fully understand the implications of hoarding these precious living creatures.
Even though the individual feathered treasures could not be preserved indefinitely, the rise of zoological gardens contributed to the growing familiarity and popularity of parrots to the point where such birds gradually took on symbolic values. Parrots came to stand for exotic places, tropical forests, colour and intelligence. These aspects of the birds’ appeal was in turn ruthlessly exploited by advertising and marketing executives.
The earliest example of parrots being used for sales purposes was in ancient India where high-class prostitutes carried a parrot on their wrists in order to advertise their profession. In the age of the mass media these birds have reached vast audiences to sell a wide array of products. One television advertisement had an amazon parrot playing the role of a talkative companion to a pirate. This was to sell rumflavoured chocolate.
Other parrots appeared in promotions for fruit drinks and tropical holidays, while a major British food retailer in 2001 adopted the ‘Blue Parrot Café’ brand for a range of children’s foods, featuring a blue macaw chosen for its friendliness and intelligence, and the sharp eyes it would need to select the very best ingredients. Gaudy Scarlet Macaws are the symbol of a Central American airline based in El Salvador: the fact that such birds are now extinct in that country has not deterred the marketing people. For obvious reasons, parrots have also repeatedly featured in promotions for telecommunications and copier products. This promotional use of parrots further elevated their popular familiarity. Inadvertently, it also further stimulated demand for the birds as pets.
Today, a large majority of the world’s different species of parrot are held somewhere in captivity. One estimate is that between 50 and 60 million of them are kept worldwide. Hundreds of parrot, parakeet, cockatoo and macaw clubs and societies exist for enthusiasts. They have hundreds of thousands of members drawn from the many millions who keep parrots of some sort.
The most widespread parrot in captivity today is the humble budgie. These pretty little green parakeets were first brought back from Australia in 1840 by John Gould, and since then have been effectively domesticated. The word budgerigar appears to be derived from the name given to the bird by Australia’s Aboriginal people. Budgies are probably the commonest pets after dogs and cats and have been bred in captivity for hundreds of generations into a variety of colour variants, including white, blue and yellow.
It wasn’t of course simply the convenience of parrots’ ability to tolerate long sea voyages that led