The sums that publishers sometimes bandy around as advances can also be deceptive. If a publisher offers a quarter of a million pound advance it sounds like a lottery win, and feels like one for as long as it takes before you actually go away and do the sums. If the project is ghostwritten then that figure is going to be divided between two people and probably an agent will be taking 15 per cent as well. It will then be pointed out that the publisher wants two books for that money, so the money halves again and will be paid out in bits and pieces over the next two years, which comes out at £50,000 a year each for two years before tax. It’s certainly a nice wage, but no longer looks quite so much like a lottery win. If the book then takes off there may well be royalties down the line, but more often than not the advance is the end of the story.
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