At the height of the Second Empire there was much to grip the imagination of such a child: French history was invested with a magical quality of particular intensity. As Alistair Horne writes: ‘The haut monde escaping from the bourgeois virtuousness of Louis-Philippe’s regime had sought consciously to recapture the paradise of Louis XV. In the Forest of Fontainebleau courtesans went hunting with their lovers attired in the plumed hats and lace of the eighteenth century.’53 The retrospective mood was set by Louis-Napoleon himself who loved to appear as a masked Venetian noble (masked balls being a particular feature of the Second Empire’s illusory and fantastic world).
There were times, indeed, when the imperial court reminded observers of an endless Venetian carnival, with every ball outdoing the one before in dazzling display. One of the most extraordinary balls was given in 1866 by the Smiths’ friend, the Ministre de la Marine, where the guests formed tableaux vivants of the four continents and ‘a procession of four crocodiles and ten ravishing Oriental handmaidens covered in jewels’ entered in front a chariot in which one English guest noticed the Princess Korsakow was seated en sauvage. Africa was represented by Mademoiselle de Sevres, ‘mounted on a camel fresh from the deserts of the Jardin des Plantes, and accompanied by attendants in enormous black woolly wigs’; finally came America – ‘a lovely blonde, reclined in a hammock swung between banana trees, each carried by Negroes and escorted by Red Indians and their squaws’.54 Three thousand guests came to this ball which cost about 4 million francs. Although there were balls and assemblies a-plenty in New York before the Civil War – indeed they were deeply embedded in the structure of society life – there was certainly nothing that came close to such a ball in terms of fantasy or expense until, that is, Alva threw one herself in 1883.
As a young lady protected from the seamier side of Second Empire life, Alva could see only enchantment in the Paris of Napoleon III. It seemed to embrace a great international vista, a future of scientific wonders as well as a magical past, encapsulated in the Great Exhibition on the Champs de Mars in 1867. The Great Exhibition was an extraordinary, opulent, dreamlike, awe-inspiring spectacle: As dusk fell, the Goncourts exclaimed that ‘the kiosks, the minarets, the domes, the beacons made the darkness retreat into the transparency and indolence of nights of Asia’.55 Alva particularly remembered the astonishing exhibits of Thomas Edison, and looking on in wonder from the windows of their apartment on the Champs Elysées at the great reviews held in honour of visiting kings and emperors by Napoleon III. ‘The people seemed to worship their Imperial family,’56 she later said wistfully. Alva may have spent her year at Mademoiselle Coulon’s school in 1868–9, while her parents moved back and forth between houses in New York and Paris.57 In 1869, however, Murray Smith decided that the whole family must return permanently to the United States. Sixteen-year-old Alva was utterly distraught. ‘I was broken hearted that I must leave France. I was in sympathy with everything there. This musical language had become mine. I loved its culture, art, people, customs. Child that I was, America struck me in contrast to France, as crude and raw.’ France, unlike America, was a ‘finished product’.58
The New York to which the Smiths returned in 1869, was a very different city to the one before they left for France in 1866. Capital markets were already centralising in New York by the end of the Civil War in 1865. Commodore Vanderbilt’s consolidation of his railroads in 1869 was a harbinger of things to come. The drive to expand the economy for military purposes had created a national market for the first time and war precipitated an almost limitless demand for goods that only increased with peace. This was the beginning of what Mark Twain termed ‘The Gilded Age’, the period spanning the final third of the nineteenth century that ended when Theodore Roosevelt became President in 1901, determined to control its worst excesses.
Twain’s novel The Gilded Age satirised what he described as ‘the inflamed desire for sudden wealth’,59 and came to define the period of about thirty-five years of economic boom centred on New York, characterised by rapid industrialisation, urbanisation and technological invention, harsh social inequity, grandiloquent, competitive opulence and by a relentless drive towards economic monopoly and big business. A new phenomenon, the industrial corporation, emerged quite suddenly, driven forward by intensely competitive individuals with energy as great as the Commodore’s, whose corporate power was unrestrained and who were assisted by corrupt politicians and a regime of virtually non-existent taxation – inheritance tax expired in 1870, income tax was abolished in 1872 and tax on corporate profits did not exist. Labour costs were low, and workers had yet to organise themselves efficiently against exploitation. The potential for vast personal fortunes suddenly became limitless. Those who did well out of the war continued to fare very well after it was over. Wealthy men became richer; others suddenly acquired fortunes overnight.
The fact that Murray Forbes Smith had sold his Fifth Avenue house to new money from Chicago was significant. The newly rich flocked to New York, often accompanied by wives determined to partake of the delights of New York society. Before long, ‘old’ New York felt itself besieged by outsiders, an impression born out by the demographics of the period and a range of expressions for the new arrivals: ‘social climber, men of new money, arriviste, bouncer, (as in the Yiddish Luftmensch, air man, someone who has arrived apparently from nowhere). The parvenus, objects of fierce social mockery, were assumed to be rich, crude, half-educated, and were seen as embodying the raw hunger for social distinction.’60
The Smiths had put down a marker in New York society between 1861 and 1865, but after absenting themselves for nearly four years, they came back to the city to find themselves at a remove from its inner circle. Worse, they discovered that there were far more people knocking on high society’s door demanding admission and that the financial cost of re-entry had gone up sharply. In the early 1870s, according to Eric Homberger, ‘New York was literally swirling with cash. Prices rocketed, but even inflated costs seem to have no effect upon the ton … The holdings of the New York banks had risen from $80 million in the early 1860s to $225 million in 1865. When the Open Board of Stock Brokers merged in 1869 with the New York Stock & Exchange Board, forming the New York Stock Exchange, membership increased from 533 to 1,060. There were many more millionaires in the city than there had ever been before.’61
In his memoir Society As I Have Found It, the southern gentleman Ward McAllister made the same point: ‘New York’s ideas as to values, when fortune was named, leaped boldly up to ten millions, fifty millions, one hundred millions, and the necessities and luxuries followed suit. One was no longer content with a dinner of a dozen or more, to be served by a couple of servants. Fashion demanded that you be received in the hall of the house in which you were to dine, by from five to six servants, who, with the butler, were to serve the repast.’62 In an era of conspicuous consumption, this had an immediate impact on modish womenfolk. The newspapers began to notice, for example, that the cost of dressing fashionably was reaching breathtaking new levels. ‘Ladies now sweep along Broadway with dresses which cost hundreds of dollars,’ noted the New York Herald. ‘Their bonnets alone represent a price which a few years since would more than have paid for an entire outfit. Silks, satins and laces have risen in price to an extent which would seem beyond the means of any save millionaires, and yet the sale of these articles is greater than ever.’63
As often seems to happen in periods of intense social mobility, a self-defined social elite