I also want to thank the members of the Comparative Media Studies staff who supported these efforts in countless ways: R. J. Bain, Jason Bentsman, Amanda Ford, Chris Pomiecko, Brian Theisen, and especially Susan Stapleton, whose cheerful disposition and calm resourcefulness always prevented impending disaster, and who supervised the proofing and fact checking of this project.
I also want to give a shout out to Philip S. Khoury, former Kenan Sahin Dean, School of Humanities, Arts, and Social Sciences at MIT, who has always been in my corner as we have struggled to make this program fly and who gave me time off to pursue this project. My research has also been supported through the three chairs the dean has provided me: the Ann Fetter Friedlaender chair, the John E. Burchard chair, and the Peter de Florez chair.
This book emerged from many, many conversations with Alex Chisholm on long drives, early morning waits at airports, and meetings with potential sponsors. While Alex was not always patient with my foolishness, he vetted and refined almost every concept in this book; he taught this humanist how to speak the language of business and, through this process, how to become a better analyst and critic of contemporary media trends. I am also deeply indebted to Christopher Weaver, who co-taught our “Popular Culture in the Age of Media Convergence” seminar with me on multiple occasions, bringing our students (and myself) into direct contact with leading figures in the media industry and sharing frontline experiences that complemented and complicated my theoretical perspectives. I would also like to single out Kurt Squire, my faithful squire and sometimes writing collaborator, who has helpedme to appreciate what games can teach us about the current state of our culture. Finally, I should acknowledge all of those who participated in the joint Initiative Media/Comparative Media Studies research project on American Idol that forms the basis for chapter 3 of this book: in particular, Alex Chisholm, Stephanie Davenport, David Ernst, Stacey Lynn Koerner, Sangita Shresthova, and Brian Theisen.
I was blessed to be able to have the readers and editors of Technology Review as another sounding board for my ideas as they took shape. In particular, I want to thank the fine folks who have edited my “Digital Renaissance” column through the years: Herb Brody, Kevin Hogan, Brad King, and Rebecca Zacks. I also want to sing the praises of David Thorburn, Brad Seawell, and the MIT Communications Forum. For several decades, the Communications Forum has brought leading media figures to campus, providing the right context for exploring ideas about where our media is going and how it is impacting public life.
Early conceptualizations of this book passed before two literary agents, Elyse Cheney and Carol Mann, who hoped to make me into a commercial nonfiction writer. They were sufficiently frank and discouraging enough to send me running back to the world of the university press, but in the process, they taught me some new tricks that, I hope, have made this book much more readable. Maybe someday …
I am grateful for the many people who were willing to be interviewed for the book or who helped me to get in touch with key people I needed to interview: Sweeney Agonistes, Chris Albrecht, Mike Alessi, Marcia Allas, Danny Bilson, Kurt Busiek, ChillOne, Louise Craven, Mary Dana, Dennis Dauter, B. K. DeLong, David Ernst, Jonathon Fanton, Keith Ferrazzi, Claire Field, Chris Finan, Flourish, Carl Goodman, Denis Haack, Hugh Hancock, Bennett Haselton, J. Kristopher Huddy, Stacey Lynn Koerner, Raph Koster, David Kung, Mario Lanza, Garrett Laporto, Heather Lawver, Paul Levitz, John Love, Megan Morrison, Diane Nelson, Shawn Nelson, Dennis O’Neil, Chris Pike, David Raines, Rick Rowley, Eduardo Sanchez, Sande Scoredos, Warren Spector, Patrick Stein, Linda Stone, Heidi Tandy, Joe Trippi, Steve Wax, Nancy Willard, Will Wright, Neil Young, and Zsenya.
I also want to thank a host of friends and intellectual colleagues who offered me just-in-time advice and encouragement: Hal Abelson, Robert C. Allen, Todd Allen, Harvey Ardman, Reid Ashe, W. James Au, Rebecca Black, Andrew Blau, Gerry Bloustein, David Bordwell, danah boyd, Will Brooker, Amy Bruckman, David Buckingham, Scott Bukatman, John Campbell, Justine Cassell, Edward Castranova, Josh Cohen, Ian Condry, Ron Crane, Jon Cropper, Sharon Cumberland, Marc Davis, Thomas DeFrantz, Mark Dery, Mark Deuze, Kimberly DeVries, Julian Dibbell, Peter Donaldson, Tracy Fullerton, Simson L. Garfinkel, James Gee, Lisa Gitelman, Wendy Gordon, Nick Hahn, Mary Beth Haralovich, John Hartley, Heather Hendershott, Matt Hills, Mimi Ito, Mark Jancovich, Steven Johnson, Gerard Jones, Sara Gwenllian Jones, Louise Kennedy, Christina Klein, Eric Klopfer, Robert Kozinets, Ellen Kushner, Christopher Ireland, Jessica Irish, Kurt Lancaster, Brenda Laurel, Chap Lawson, Geoffrey Long, Peter Ludlow, Davis Maston, Frans Mayra, Scott McCloud, Grant McCracken, Jane McGonigal, Edward McNally, Tara McPherson, Robert Metcalfe, Jason Mittell, Janet Murray, Susan J. Napier, Angela Ndlianis, Annalee Newitz, Tasha Oren, Ciela Pearce, Steven Pinker, Warren Sack, Katie Salens, Nick Sammond, Kevin Sandler, Greg Shaw, Greg Smith, Janet Sonenberg, Constance Steinkuehler, Mary Stuckey, David Surman, Steven J. Tepper, Doug Thomas, Clive Thompson, Sherry Turkle, Fred Turner, William Uricchio, Shenja van der Graaf, Jesse Walker, Jing Wang, Yuichi Washida, David Weinberger, Pam Wilson, Femke Wolting, Chris Wright, and Eric Zimmerman. I should note that the separation between this list and the previous one was relatively arbitrary since many in the first list are also friends and offered advice and encouragement.
And last but hardly least, I want to thank Henry Jenkins IV, who has always made intellectual contributions to my work but who was central to the development of chapter 2 of this book, helping to connect me with the leaders of the Survivor fan community; and Cynthia Jenkins, whose partnership in all matters, personal and professional, fannish and scholarly, is valued more than I can (or often do) say.
Parts of the introduction appeared as “The Cultural Logic of Media Convergence,” International Journal of Cultural Studies, Spring 2004; “Convergence? I Diverge,” Technology Review, June 2001; “Interactive Audiences,” in Dan Harris (ed.), The New Media Book (London: British Film Institute, 2002); “Pop Cosmopolitanism: Mapping Cultural Flows in an Age of Media Convergence,” in Marcelo M. Suarez-Orozco and Desiree Baolian Qin-Hilliard (eds.), Globalization: Culture and Education in the New Millennium (Berkeley: University of California Press, 2004); and “Welcome to Convergence Culture,” Receiver, February 2005. The material in this chapter was presented at the New Media Conference, Nokea, the Humlab at Umea University, the New Orleans Media Experience, and the Humanities Center of the University of Pennsylvania.
Parts of chapter 1 appeared as “Convergence Is Reality,” Technology Review, June 2003. This material has been presented at Georgia State University and Harvard University.
Parts of chapter 2 appeared as “War Games,” Technology Review, November 2003; “Convergence Is Reality,” Technology Review, June 2003; “Placement, People,” Technology Review, September 2002; “Treating Viewers Like Criminals,” Technology Review, July 2002; “TV Tomorrow,” Technology Review, May 2001; “Affective Economics 101,” Flow, September 20, 2004. Material from this chapter has been presented at Georgia State University, MIT, ESOMAR, and the Branded Entertainment Forum.
Parts of chapter 3 have appeared as “Chasing Bees without the Hive Mind,” Technology Review, December 3, 2004; “Searching for the Origami Unicorn” (with Kurt Squire),