Клиентский опыт. Как вывести бизнес на новый уровень. Роберт Дью. Читать онлайн. Newlib. NEWLIB.NET

Автор: Роберт Дью
Издательство: Альпина Диджитал
Серия:
Жанр произведения: Маркетинг, PR, реклама
Год издания: 2018
isbn: 978-5-9614-3860-4
Скачать книгу
бренд должен опираться на что-то осязаемое.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

      Сноски

      1

      Wikipedia [данные 2019 г.]. Gillette, https://en.wikipedia.org/wiki/Gillette.

      2

      Wells (2015).

      3

      Frazer (2015).

      4

      Levitt (1960).

      5

      Кристенсен (2019).

      6

      Wikipedia [данные 2019 г.]. Celeron, https://en.wikipedia.org/wiki/Celeron.

      7

      Ross (1995).

      8

      Press (2010).

      9

      Сайт компании Nakd Water [данные 2019 г.], http://www.nakdwater.com.

      10

      Там же.

      11

      Там же.

      12

      Там же.

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