Remarkable Retail. Steve Dennis. Читать онлайн. Newlib. NEWLIB.NET

Автор: Steve Dennis
Издательство: Ingram
Серия:
Жанр произведения: Маркетинг, PR, реклама
Год издания: 0
isbn: 9781928055723
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Is Only 10 Percent” Fallacy

      Several trade groups, as well as many a CEO of a less-than-innovative retailer, have sought to calm the nerves of board members and investors alike by reminding them that while e-commerce is indeed growing rapidly, it represents only a small percentage of total retail.

      This attitude may sound soothing at first blush, but it can be incredibly misleading.

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